Walmart Marketplace Holiday Hub – your destination for making the most out of the holiday season on The holiday season is right around the corner, and you may be wondering how you can increase your growth with Walmart Marketplace programs. Learn how to maximize your holiday strategy and learn how you can delight customers with a seamless pre- and post-purchase shopping experience.

Don’t miss live operational updates for a smooth holiday season and get support when you need it.


Marketplace holiday hub

Your one-stop destination for making the most out of the holiday season.

A special holiday message from

Jonathan Greer

GM and head of Marketplace Hardlines
Walmart U.S., Marketplace

Are you ready for the holiday season? It’s officially here. More than half of Walmart customers will start their holiday shopping research in October*, which is why it’s important that you are prepared to meet their needs and make the most of the season.

We’ll share more specific dates with you in the coming weeks about Walmart’s holiday events happening throughout the 2022 Holiday Season. Start getting ready for these key moments now so that you can wow customers with the best assortment, amazing deals, and fast fulfillment.

Until then, we hope you’ll take advantage of the resources we’ve provided below to help you successfully navigate this holiday season.

* Walmart First-party Data, March 2022, Walmart Customer Spark Community, Provided by Walmart Luminate (Walmart Holiday Insights)

Mark your calendars!

Here are some key dates* to keep in mind as you prepare your holiday game plan.


  • 1 Optimize listings & pricing
  • 26 Set up ad campaigns 4 weeks ahead of key events


  • 5 PSB metrics refresh
  • 7 D4D event 1
  • 14 D4D event 2
  • 20 Last day to qualify for PSB before events
  • 21 D4D event 3
  • 24 Thanks
  • 25 Black Friday
  • 28 Cyber Monday


  • 15 Hanukkah
  • 16 Shipping cut off* (ground)
  • 22 Shipping cut off* (2-day)
  • 25 Christmas

TIP: Stay tuned for more details about merchandising campaigns and events via email. Stay ahead of the competition by updating your promo prices ahead of each key date. Learn more.

Prep your business to win more customers

Maximize your holiday success with Walmart solutions and tools.

No holiday peak storage fees

Let Walmart Fulfillment Services store, pick, pack, and ship your items and enjoy increased visibility for your items tagged with 2-day shipping promise.* Take advantage of waived peak storage fees this holiday season.

*Conditions apply.

Gain new shoppers and drive discovery of your items with Sponsored Search ads. Learn how to sharpen your holiday advertising strategy and stand out from competition with tips from the Holiday Insights & Search Guide.

Be recognized as one of the best with the Pro Seller Badge (improve your Listing Quality Score and optimize the shipping speed, if necessary).

Watch tutorial

Automate pricing and stay competitive across and other eCommerce platforms with the Repricer.

Watch tutorial

Optimize your Shipping Templates and unlock your full potential with our seller-fulfilled expedited delivery programs, TwoDay and ThreeDay.

Watch tutorial

Take your business to the next level with Walmart Marketplace Capital!

Fuss-free funding at your fingertips.

Need support? We’re here to help!

  1. 1

    Log in to to get support*

  2. 2

    Click on Get Support and choose the category that best fits your inquiry.

  3. 3

    Open a case via Live Chat, schedule a call, or send an email to initiate a conversation.

*Live Chat and Callback options are available Mon – Fri from 8am to 10pm EST but you can log in to Seller Center to open a case anytime.

Helpful webinars to help you increase sales this holiday season

From competitive pricing to Listing Quality best practices to making the most out of shipping, learn how to both optimize your listings for success and delight your customers post-purchase.

Make sure your gifts arrive on time!

Reliable shipping is especially important during the holidays. Meet expectations by keeping an eye on major carrier cutoff dates.

USPS Retail Ground
First Class
Priority Mail
Priority Mail Express
FEDEX Ground
Home Delivery
Express Saver
UPS Ground
3 Day Select
2nd Day Air
Next Day Air

TIP: Keep your delivery promise time with Shipping Templates.

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