Marketplace Newsletter

October 2023 | View All

News & Announcements

Let Walmart Fulfillment Services (WFS) do the heavy lifting for your big, bulky, and multiple-box items*!

Here are just a few examples:

  • Home appliances (e.g., big-screen TVs, refrigerators)
  • Sporting and recreation equipment (e.g., kayaks, bikes, home gyms, pool tables)
  • Outdoor items (e.g., pools, trampolines, patio furniture)
  • Home goods (e.g., furniture, desks, chairs)
  • And more

With our updated item weight and dimension limits, products that meet the following requirements are perfect for WFS:*

  • Up to 500 lbs.
  • Maximum dimensions of 120″ x 105″ x 93″
  • No regulated or perishable items that require temperature control
  • Eligible for shipping to Walmart fulfillment centers within the contiguous U.S.

Don’t miss this great opportunity to power up your holiday-and-beyond fulfillment strategy and expand your assortment.

Plus, there’s still time to enjoy waived peak storage fees—WFS’s holiday offer is extended through the holidays!**


Get started

*Multi-box items must be in one of these six categories: Baby Furniture, Furniture, Garden & Patio, Sports & Recreation Other, Storage, or Toys.

** Conditions apply. Peak season is 10/1–12/31. Peak season storage fees are $1.50 above regular pricing for units stored more than 30 days. Storage costs will automatically be adjusted for the duration of the promotion. Walmart reserves the right to modify, cancel, or terminate this offer at any time without notice.

Holiday Hub 2023: Everything you need to get holiday ready on

It’s nearly the most wonderful time of the year! Help prepare your business for the holiday rush with our 2023 Holiday Hub—the ultimate resource to help you thrive this festive season. Dive in to find tips, tools and insights, along with key dates, on-demand webinars, discounts, and more.


Visit the Holiday Hub

Introducing the Marketplace App Store: a seamless way to connect with solution providers

Say hello to the new Marketplace App Store within Seller Center, designed to help you seamlessly discover and integrate with solution providers. Find an extensive selection of 130 apps to choose from, including four already equipped with OAuth 2.0 capabilities for 1-click activations. It’s easier than ever to find comprehensive support for all your eCommerce needs such as item management, inventory, order fulfillment, pricing, and more without having to log in to Developer Portal.


Explore the new App Store

8 Things to Know from Let’s Grow!, Our 2023 Walmart Marketplace Seller Summit

Dive into our insightful blog post covering eight essential takeaways from our first-ever Let’s Grow! Seller Summit. Discover how collaboration, innovation, and shared success are driving our platform forward. Give it a read and collect some tips on how to boost your eCommerce strategies.


Read blog post

Efficiently manage your keywords and campaigns with new updates in Walmart Ad Center

Walmart Connect is enhancing the Walmart Ad Center. As part of these improvements, you’ll find two new pages:

  • All Keywords: analyze your keyword performance metrics across Sponsored Product (manual) campaigns to strategize and optimize your campaigns. You can use the sort functions and filters to strategize and optimize your campaigns with quick actions on multiple keywords at the same time.
  • All Campaigns: manage multiple campaigns from a single view so you have more time to focus on strategy and ad spend. The updated page provides an aggregated view of all your campaigns, including performance and budget metrics. Use search and sort filters to analyze campaign performance and the latest metrics to make quick updates across multiple campaigns at once.

We hope these enhancements help you proactively and effectively connect with the 120 million monthly visitors* searching for products just like yours.


Go to Walmart Ad Center

*Comscore, February 2022–January 2023.

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Download the app

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