Marketplace Newsletter

September 2022 | View All

News & Announcements

Coming soon: The redesigned Performance Dashboard

The redesigned Performance Dashboard is set to launch soon, and it includes a new ‘Performance overview’ tab! Here, you will find relevant performance metrics such as on-time delivery rate, valid tracking rate, seller response rate, refund rate, and cancel rate in one place. Seller response rate is a new performance metric that shows the percentage of customer inquiries responded to within 48 calendar hours of receipt, so be sure to actively respond to customers’ messages in a timely manner!


Explore it today

Meet us at the Sell & Scale Summit 2022

Come network with other successful sellers in the industry and meet the teams from Walmart Marketplace, Walmart Fulfillment Services, and Walmart Connect (Booth #205) at the Virgin Hotel, Las Vegas from September 19-22 at the annual Sell & Scale Summit!

Register for and purchase tickets to the summit here.

Walmart’s Rich Media Hosting Services is back!

We’re excited to announce the relaunch of Rich Media capabilities this month, which now supports Video and 360 Spin formats on product display pages, giving customers a more comprehensive view of products.

The Ultimate Halloween 2022 Strategy Guide

In preparation for the spookiest time of the year, please take time to review the following to ensure you have a successful Halloween on

  • Discoverability — The key to helping your items be discovered by ready-to-buy customers is attribution. Halloween items should have ‘Halloween’ attributed as its ‘Occasion’. Please review the style guide for reference and ensure all your Halloween items have the correct content and attributes.
  • Pricing — Set up promotional pricing and offer at least 10% customer savings to enable strikethrough pricing and ‘Reduced Price’ or ‘Clearance’ flags. If you use a third-party integrator, consult your partner on how to submit promotional pricing.
    Leverage our new Repricer tool which allows sellers to enable automatic price adjustment for items in their catalog. Prices are adjusted based on triggers such as the winning Buy Box offers and external site prices. This tool monitors pricing across the site so you don’t have to check and manually update your item prices every time competitor prices change.
  • Growth Opportunities — Please review the ‘Growth Opportunities’ section of Seller Center. Here you will find information to help you improve your Content Score, Listing Quality, Pro Seller Badge status, Trust & Safety Issues, and more.
  • Walmart Fulfillment Services (WFS) — WFS offers end-to-end fulfillment services for Walmart Marketplace sellers. With one of the world’s largest supply chains, we’re uniquely positioned to provide the scale, quality, cost, and efficiency you need to help grow a successful business on Get started here.
  • Fast shipping — Customers expect free and fast shipping, especially for Halloween. Finding that perfect last-minute costume and receiving it on time can help enhance a customer’s experience. Marketplace sellers can enable 2-day shipping across their catalog both nationwide or geo-based.
  • Trust and Safety & Prohibited items — Per Walmart’s Prohibited Products Policy, be aware that all new sellers offering Halloween items must be pre-approved by our Trust and Safety team. For existing sellers, review your Halloween products to ensure that items are compliant with our policy. Please be especially mindful of any items that may be considered offensive or in poor taste.
    Violations of the Prohibited Products Policy may lead to account restrictions or termination. If you have any questions about our policy, please contact Trust and Safety via Seller Center and include the code “TNS” with your case. If you have questions regarding specific item IDs or Halloween products, please include those in your case.
  • Sponsored Products — Help Walmart customers discover and purchase your products through ads that appear in prominent and high-traffic placements.
    To get started, fill out the Walmart Connect contact form. If you already have an account and want to learn more about Sponsored Products and best practices, please visit Advertising Help.

Get instant capital for the holidays

Walmart Marketplace Capital can help you achieve your Marketplace holiday goals. Eligible sellers can take advantage of our special 1% introductory fee* to help power new growth and scale your business faster. Visit Seller Center to check your eligibility.

*Offer only valid for first-time users

See improvements with our Search Insights update

We’ve updated our Search Insights keyword recommendations to help sellers improve traffic and conversion — just in time for holiday planning!

Data will also be updated on a weekly basis to help you stay relevant during the busiest time of the year.

Review the expanding list of supported carriers

Starting in October, sellers will be able to select from an expanded list of carriers and customers will be able to see the tracking status updates from these carriers. The following carriers will be available for sellers to choose from the Carrier dropdown when marking orders as “Shipped”:

New Carriers:

  • Chukou1
  • Sendle
  • Landmark Global
  • Sunyou
  • Yanwen
  • 4PX
  • GLS
  • OSM Worldwide
  • AM Trucking
  • CEVA
  • India Post
  • SF Express
  • CNE
  • TForce Freight
  • AxleHire
  • LSO

Save the date: AAPEX & SEMA 2022

Calling all automotive sellers: registrations for AAPEX (November 1-3, Booth A32006) and SEMA (November 1-4, Booth 12073) tradeshows happening in Las Vegas are now open!

Register for the automotive tradeshows here to connect with the teams from Walmart Marketplace, Walmart Fulfillment Services, & Walmart Connect while networking with industry experts.

Stay tuned for additional information coming next month!

Policies & Guidelines

Walmart’s 2022 Holiday Returns Guarantee

Walmart’s Extended Holiday Returns Guarantee requires that all items purchased instore or online from October 1st, 2022 through December 31st, 2022 be returnable until January 31st, 2023. This is applicable to all orders except for wireless phones, Walmart protection plans, AppleCare, precious metals and select luxury* items.

Sellers do not have to do anything as the return window will be updated automatically. Our policy aligns with the industry standard and allows peace of mind for shoppers throughout the holiday season. A thoughtful return policy is important to Walmart shoppers and can help you build trust and loyalty with your customers.

*Luxury Item Categories include: New and preowned Apparel, Shoes & Accessories (e.g., Scarfs, Sunglasses, Handbags), Jewelry & Watches above $300, Fine Art, Loose Gems & Gemstones, Collectibles (e.g., Coins, Stamps), Memorabilia.

Important Updates to Incorrect Return Address Policy

The updated returns policy now states that orders with incorrect return addresses will be permanently returned to our WFS return center and the seller will be responsible for any return fees. In addition, the seller will be unable to retrieve the item and they will lose the associated dispute.

Recently Updated Promotional Pricing Requirements

The requirements to qualify for strikethrough pricing and ‘Reduced Price’ or ‘Clearance’ flags have been updated. This change helps enhance the promotional pricing experience on and fulfill our Every Day Low Price (EDLP) promise to customers.

Here’s what’s new:

  • The “Was Price” will be validated by the item’s offer history or sales history. It will be defined as either:
    • The 90-day median price paid by customers for the item (excluding limited time deals or other promotional prices) on,
    • The median price offered by Walmart or Marketplace sellers for the item on for at least 28 out of the last 90 days (excluding limited time deals or other promotional offers).
  • The submitted promotional price will need to be at least 10% lower than the “Was Price” to receive strikethrough pricing and a “Reduced Price” or “Clearance” flag.
  • If you submit a normal price update and offer a price that is lower than the “Was Price”, strikethrough pricing will automatically apply.

Consider using the Walmart Repricer to manage the pricing of your items so that if the Repricer-adjusted price is lower than the Was Price, your item will automatically get a promotional strikethrough price.

Prohibited Products Policy Reminder

As Halloween rolls around, we wanted to remind you of our Prohibited Products Policy, which lists the types of products that are prohibited and/or restricted from the Walmart Marketplace. The policy is subject to change, so please periodically review the page.

Walmart will remove any product listings that per our discretion may be in violation of Law, the Prohibited Products Policy, or any other Walmart policy. Please consult with your legal counsel if you have questions about the laws and regulations concerning your products. Note that corrective action may be taken on your account as needed due to violations of our policies, this may include suspension and/or termination of your account.

If you have questions about our Prohibited Products Policy or would like additional guidance, please create a case for Partner Support and reference code TNS.

Product Restrictions: Pre-approval Categories

Walmart strives to be the most trusted retailer and having a marketplace that is inclusive, robust and compliant is one of our highest priorities.

As per our Prohibited Products Policy, please be aware that the following categories require pre-approval from Walmart before a Seller may offer such products on the Marketplace.

  • Fragrance
  • Luxury brands
  • Software
  • Cell Phones and Accessories
  • Halloween and select seasonal products
  • Custom Content

Sellers may apply for approval to offer products in these categories by contacting Partner Support and selecting: Items/Inventory > My item is unpublished. Include a list of the brands or products you wish to sell. Approvals will be granted for specific brands or products within these categories. Please note that approval may be retracted if there are any legal claims related to products or if your products, or account are found to be in violation of any of our policies.

If you have questions about category restrictions or the Prohibited Products Policy, please create a case via Seller Center with the code TNS.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

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