Introducing the 2025 Walmart Marketplace Playbook

Knock your sales out of the park! Whether you’re a pro or rookie, our playbook is your key to unlocking new opportunities that’ll help your business thrive on Walmart.com.

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Walmart Seller app is available—download it now!*

Manage your U.S. Marketplace business anytime, anywhere with our new app available for download on iOS. Plus, track your catalog, orders, returns, and more—right from your mobile device.

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*The Walmart seller app is available from the iOS App store across all countries except China, Canada, Mexico, Chile, and countries subject to OFAC (Office of Foreign Assets Control) sanctions.

Special thanks to these sponsors

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Platinum:
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Get ready for Let’s Grow! 2025 Walmart Marketplace Seller Summit August 25–27. Participate in this exclusive event focused on helping your business scale and discover all the opportunities available to you on Walmart.com.

Gain new strategies, get updates on our free tools, and grow your network. Space is filling up fast, so save your seat.

Already going? Book your hotel with a discounted rate today!

Register now

Join us for the next Marketplace Learn: Live

You’re invited to our live webinar on July 23 at 11 AM PT. Our experts will share the latest new tools and solutions that can help your business thrive. Plus, get your questions answered on the spot!

Save your seat

Save on Multichannel Solutions & peak storage fees

Selling beyond Walmart? Use Multichannel Solutions, our third-party logistics program, to save on cost and time. We’ll fulfill orders from your own website, social media shops, and other marketplaces—including Amazon, eBay, Shein, and Temu. Use the same inventory pool and low-cost logistics to fulfill orders quickly and easily.*

Additionally, we’re supporting Walmart sellers this holiday season by waiving WFS peak storage fees from 10/1–12/31.** Start planning your inventory and prep for the influx of holiday shoppers today.

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*Terms and conditions apply
**Conditions apply. Peak season is 10/1–12/31. Standard storage fees of $0.75 per cubic foot per month still apply. Storage costs will be automatically adjusted for the duration of the promotion.

Free offer: Elevate your listings with Optiwise Rich Media

Rich media can help your product pages stand out with 360-spin images, engaging videos, and detailed below-the-fold content. Now, with Optiwise.ai, an AI-based tool designed for Walmart content management, you can generate unlimited rich media with a single click. Best part? It’s FREE until July 31, 2025.*

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*You must be an authorized seller and the brand owner of the product on the Walmart Marketplace. This offer is exclusive to sellers referred through the Walmart Newsletter and is available only to new sign-ups. You will receive access to create and host unlimited Standard and Premium Rich Media/BTF modules at no cost on the Optiwise.ai platform through July 31, 2025. After July 31, 2025, your account will automatically transition to the standard free plan, unless you choose to upgrade to a premium plan. Optiwise.ai reserves the right to modify or discontinue this offer at its sole discretion at any time. This offer is non-transferable and cannot be combined with any other promotions or discounts.

Did you know?

Optimize your catalog by adding the best-selling and most-searched items using the Assortment Growth dashboard!

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Our monthly picks

• What we’re reading: Transform your shipping strategy with Walmart Multichannel Solutions
• What we’re watching: How to become a Pro Seller

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