Marketplace Newsletter

May 2022 | View All

News & Announcements

Automate your pricing strategy and remain competitive with the Walmart Marketplace Repricer


You can now maintain competitive pricing more effectively with the Walmart Marketplace Repricer! By leveraging our automated technology in Seller Center, you can help set up successful pricing strategies and stay up to date on varying market conditions.  

Attend our webinar on May 11 at 11am PST to learn more about this competitive pricing tool. Sign up below to save your seat! 


Save your seat

Time is running out to take advantage of the WFS Intro Offer and New-Seller Savings

Don’t delay—the deadline for the WFS Intro Offer is approaching quickly! Enroll by 6/30 and send at least one item to a Walmart fulfillment center to qualify for free storage and 10% off fulfillment fees during your first 90 days.  

And don’t forget, if you’re a new seller, there’s still time to unlock New-Seller Savings discounts. Go live by 6/30 for 50% off commission rates during your first 90 days!  

With these limited-time offers, you can join a curated community of professional sellers at a lower cost than usual.  

Get started below to begin selling and fulfilling with Walmart! *
*Conditions apply. 


Start saving


*New-Seller Savings conditions. Must be a new seller and meet all qualification criteria to join Walmart Marketplace. Participating sellers must submit application by 5/31/22, complete onboarding steps and start selling on by 6/30/22.  
WFS Intro Offer conditions. Must be a new seller to Walmart Fulfillment Services (WFS). A minimum of one item must be received by a Walmart fulfillment center by 6/30/22. The 90-day fulfillment fee discount period starts upon receipt of the first item by a Walmart fulfillment center. The storage fee discount is applicable to the first 10,000 units only. Walmart reserves the right to modify, cancel or terminate this offer at any time without notice.

Sponsored Products help get your items in front of millions of Walmart customers and search-relevancy enhancements make it even easier

We streamlined the ad-serving criteria to make it even easier for qualifying ads to show in relevant in-grid placements on search and browse pages. These enhancements deliver value to advertisers and connect Walmart customers with relevant products.  

Reach out to Walmart Connect to explore what we offer to sellers like you. And learn more about the benefits and details of search-relevancy enhancements.


Learn more

Introducing the new WFS Prep Services Program: Item Labeling Service

Now available to all WFS sellers, Item Labeling Service is thoughtfully designed to reduce your costs and time spent. It ensures your Walmart-fulfilled items are prepared correctly and consistently.  

Check out additional benefits below and stay tuned for additional services to come throughout the year. And, if you haven’t started fulfilling with WFS, enroll today. 

Participating sellers can expect to:  

  • Reduce their warehouse labor costs for prepping items before shipping to WFS.  
  • Reduce time from their warehouse to Walmart cart, ready for sale.  
  • Avoid time spent fixing inbound receiving errors or finding out what accurate labeling looks like. 


Learn more

Exclusive offer for Walmart Marketplace sellers from ChannelSale

Sign up for a one-month free trial to receive fully managed item setup support from the ChannelSale team. ChannelSale offers services including managed services, listing optimization, sales performance reports, and more. All you need to do is add the code WM-TRIAL in the comment section of the form below! 


Sign up

Walmart Mexico x Travod Webinar


Walmart Mexico and Travod offer our sellers valuable translation services. If you’re interested in learning more, join us on May 17 for an informative webinar. During this time, you can learn how Travod helps sellers like you succeed on by translating your catalog from English to Spanish.  

Reserve your spot here. 

Single item setup experience

Good news! An even faster single item setup experience is now available to all sellers. This experience is designed to save you time and effort while setting up your items. The quicker you can add new items to your assortment, the faster you can get items to sell on  

Explore the updates yourself and head to the Items page under the Product Catalog section in Seller Center. 

Say goodbye to Item Spec 3—and upgrade to Item Spec 4

If you’re still using Item Spec 3, it’s time to upgrade! Over the next six months we’ll be phasing out Item Spec 3 in favor of Item Spec 4, which has a ton of new features you’re going to love, including:

  • Item setup based on sub-category, including multi-category item setup and a new Excel design that has removed macros
  • Dedicated item maintenance specs, with reduced requirements for easier updates and support for partial updates
  • Attribution changes, including hundreds of new closed list attributes, thousands of attribute optimizations based on sub-categories, and hundreds of new attribute definitions
  • Backwards compatibility without impacting item setup on older Spec versions
  • Extra support for Walmart Fulfillment Services, with new item setup APIs for setting up a full WFS item or converting an existing MP item to WFS

Log into Seller Center and download Item Spec 4 today!

Lego brand commission break

Exciting news for Toy sellers! We’re lowering the commission fee for Lego branded items from 15% to 10% through June 30. Take advantage of this opportunity to help grow your business and restock your inventory or add new items to your assortment.  

The more you sell, the more you save! Head to Seller Center now to update your catalog. 

Policies & Guidelines

Seller/Customer Contact

Please confirm your contact information is correct in Seller Center to ensure you can be reached by customers. As a reminder, sellers should not initiate contact or engage with customers outside of Message Center. 

However, if a customer contacts a seller via the phone number listed on the Walmart platform, you may proceed to offer assistance. If contact occurs outside of Message Center, sellers must provide a summary of the discussion in Message Center. 

Review the Walmart Seller Pricing Policy

We want to remind sellers that the Walmart Marketplace pricing policy is in place to ensure that customers have access to fair, competitive prices for products offered by sellers on Walmart Marketplace. 

For all products, including products such as hand sanitizers, cleaning agents, face masks, etc., we require sellers to continue to adhere to Marketplace policies regarding price and advertising claims to ensure customer trust in Walmart Marketplace. Products that are priced in violation of the pricing policy will be removed. Please refer to the Pricing Policy and our Prohibited Products Policy for more information. 

If prices change and the item now falls within the acceptable range, the item will automatically republish, typically within 48 hours. If more than 48 hours have passed and you believe your item remains incorrectly unpublished, please create a case with Partner Support.

Prohibited Products Policy reminder

We want to remind you of our Prohibited Products Policy, which lists the types of products that are prohibited and/or restricted from the Walmart Marketplace. The policy is subject to change so please periodically review the page.  

Walmart will remove any product listings that per our discretion may be in violation of Law, the Prohibited Products Policy, or any other Walmart policy. Please consult with your legal counsel if you have questions about the laws and regulations concerning your products. Note that corrective action may be taken on your account as needed due to violations of our policies, this may include suspension and/or termination of your account. 

If you have questions about our Prohibited Products Policy or would like additional guidance, please create a case for Partner Support and reference code TNS.

Product restrictions - pre-approval categories

Walmart strives to be the most trusted retailer, having a marketplace that is inclusive, robust and compliant is one of our highest priorities. As per our Prohibited Products Policy, please be aware that the following categories require pre-approval from Walmart before a Seller may offer such products on the Marketplace.

  • Fragrance
  • Luxury brands
  • Software
  • Cell Phones and Accessories
  • Halloween and select seasonal products
  • Custom Content

Sellers may apply for approval to offer products in these categories by contacting Partner Support and selecting: Items/Inventory > My item is unpublished. Include a list of the brands or products you wish to sell. Approvals will be granted for specific brands or products within these categories. Please note that approval may be retracted if there are any legal claims related to products or if your products, or account are found to be in violation of any of our policies. 

If you have questions about category restrictions or our Prohibited Products Policy, please create a case via Seller Center with the code “TNS”.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

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