Marketplace Newsletter

April 2023 | View All

News & Announcements

Coming soon: 2-step verification for your Seller Center & Ad Center accounts

At Walmart Marketplace, we take the security of your information very seriously. That’s why starting late April, 2-step verification will be available for all accounts on Seller Center and Ad Center. This service safeguards against low-security passwords by adding an additional step to help minimize your risk of data or identity theft.

Please set up unique credentials for each user, so they can receive one-time passwords in separate inboxes. Doing so will help avoid any account lockouts. As a reminder, only admin accounts have the ability to add, remove or edit users.


Set up user credentials


The wait is over! The 2023 Walmart Marketplace Playbook for Sellers is here

Over the past year, we have been busy listening to sellers’ feedback and gathering information to further invest in our state-of-the-art ecosystem of solutions. Now, the 2023 Walmart Marketplace Playbook for Sellers is finally here.

Whether you’re a seasoned seller on various eCommerce platforms or just getting started with us, our playbook helps facilitate your journey to reaching success on Take a look at the most effective strategies and programs for growing your business on Marketplace this year!


Download now


Cleancult: A household name of Walmart success online & in-store

What happens when a digitally native brand joins forces with a national retailer? Find out how Cleancult, a producer of sustainable household cleaning products, built its eCommerce presence on and began selling through 30,000 Walmart stores nationwide—all in one year!


Dive in


Say hello to Item Spec 4.7! Unlock attributes for shipping restrictions in ALL categories

Item Spec 4.7 is here! With this update, you can provide commercial and legal shipping restrictions for all product categories. This means you can now add restrictions for specific regions to allow the sale of goods that were previously not allowed on Walmart Marketplace. You can also remove a SKU from a Variant Group and convert it to a standalone item.


Download now


15-day Pro Seller Badge window extended to 30 days

Want to stand out as a top-performing seller on Marketplace? Now there’s more time to earn a Pro Seller Badge! Once you qualify, you can keep the badge for 30 days instead of 15. Review the full list of criteria for badge eligibility.


Qualify now


Make shipping more affordable with ShipStation

You made it through the holiday frenzy! Now it’s time to improve your order fulfillment, which means finding the most cost-effective way to ship a package without sacrificing quality.

With ShipStation as the backbone of your operations, you have all the control and insight you need to reduce fulfillment lag time, minimize your Order Defect Rate and seamlessly improve your Valid Tracking Rate. Not to mention, you can save up to 84% off the top shipping carriers.

Give your business the means to impress your customers and save along the way! What more can you ask for?


Start your 30-day free trial


Meet us at the NAMM Show in Anaheim, April 13–15!

Heading to Anaheim for the National Association of Music Merchants (NAMM) Show this month? Various teams from Walmart Marketplace will be there from April 13 to 15 at the Anaheim Convention Center in Anaheim, CA. Stop by booth 6405 and say hi! Click on the link below to schedule a time to meet with us.


Book a meeting


Get curated guidance from your digital advisor, Biz Mentor

Review personalized suggestions from your digital advisor, Biz Mentor. Generated daily, these suggestions are made specifically for you to help improve inventory transactability, offer competitive pricing and increase your chances of winning the Buy Box.

Suggestions are refreshed every day, so be sure to log into Seller Center and check Biz Mentor often!


Check out Biz Mentor


Repricer tool now available via both API & Seller Center

Supercharge your business with the Repricer tool! Now available via both API integration and on Seller Center, the Repricer is a powerful way to automate your prices to help increase your Buy Box win rate. It also helps you stay competitive against competitors in a world where online prices are constantly changing.

Here’s how it works:

  • Enable automatic price adjustments for items in your catalog by assigning items to a pricing strategy with respective floor and ceiling prices.
  • Prices are adjusted based on “triggers” like the winning Buy Box offers and external site prices.
  • The Repricer monitors pricing across the site, so you don’t have to check and manually update your item prices every time competitor prices change.

To get started, refer to the API documentation and schemas on Developer Portal, or head over to Seller Center. For more information, check out this article.

Policies & Guidelines

Enhanced audit of the CPSC’s product certification requirements

We are enhancing our auditing program for verifying compliance of third-party products with the U.S. Consumer Product Safety Commission’s (CPSC) product certification requirements.

Sellers of CPSC regulated products will be required to provide their Children’s Product Certificate (CPC) or General Certificate of Conformity (GCC) documentation to Bureau Veritas at Walmart’s request. The CPC/GCC documentation should include all required information, as defined by the CPSC here and here.

Please note that Bureau Veritas will contact sellers directly by email with a request for information, including product details. Failure to provide the required documents or initiating compliance to the requirements could result in product(s) being removed from the website and additional accountability.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

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