Press play: How BUILT scaled to millions with WFS

Snack brand BUILT knows shoppers expect two-day or next-day delivery. That’s why they leverage Walmart Fulfillment Services (WFS) to dial up speed by storing their products closer to customers across the country.

In 2025, BUILT powered up their year-over-year sales by 211%—with fast fulfillment by WFS helping fuel that growth. Their protein bars in stock with WFS saw a 53% lift in GMV compared to their seller-fulfilled ones!

This success helped BUILT expand into Walmart stores, a new sales channel for BUILT that’s seen triple-digit growth year over year.

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Level up with Seller Academy Certifications

Whether you’re new to Walmart Marketplace or are scaling fast, the Seller Academy Certification program gives you structured, actionable training across core areas, including:

• Onboarding
• Advertising
• Listing optimization
• Assortment expansion
• Shipping and fulfillment
• Promotional strategy
• API integrations

Each certification offers practical, step-by-step guidance you can apply immediately to help improve performance and run your business more efficiently.

Enroll now

Set yourself up to win the spring holidays!

Mother’s Day and Memorial Day are approaching fast and shoppers are ready to spend. Leverage these valuable tools and tips to crush the rush:

• Use the Assortment Growth dashboard to get data-driven insights highlighting the most-searched and best-selling items.
• Track in-demand price trends with Repricer to stay ahead of competitors.
• Accelerate your growth using low-cost fulfillment via Walmart Fulfillment Services (WFS). Sellers using WFS see 50% GMV growth, on average, for items with the ‘Fulfilled by Walmart’ tag and delivery promises of two days or less.*
• Promote your top-performing listings with Walmart Connect Sponsored Search ads.
• Rise to the top of Google search results with Search Engine Marketing (SEM) paid ads.
• Fuel your growth with Walmart Marketplace Capital. Use the funds to invest in more inventory, power ad campaigns, and more.

*Walmart first-party data, Jun. 30, 2024–Jun. 30, 2025

Case study: How an outdoor storage brand grew fast

Keter set out to grow on Walmart Marketplace without adding operational complexity. Using ChannelEngine’s integration with Salsify, they streamlined onboarding, automated pricing and inventory, and more. The result? Less manual work and steady month-over-month growth. See how they did it.