Marketplace Newsletter

February 2023 | View All

News & Announcements

Back by popular demand! Get up to 25% off referral fees & more during New-Seller Savings

Get ready: New-Seller Savings is back for a limited time only! You can now get 25% off referral fee rates for up to 90 days and a $500 Sponsored Products ad credit* when you launch your business on Walmart Marketplace. First, you must complete the New-Seller Survey before you go live for an initial 10% rate reduction. Then, you can enjoy an additional 5% rate reduction on eligible products enrolled in Walmart Fulfillment Services, Walmart Sponsored Search advertising from Walmart Connect or Walmart Marketplace Repricer tool. And it doesn’t end there! Three weeks after onboarding, you’ll receive an email with instructions on how to unlock a $500 Sponsored Products ad credit. So don’t delay; act fast and take advantage of New-Seller Savings today!


Learn more


*Conditions apply. Available for eligible US domestic sellers only.

Had enough of inventory limits? Take control with WFS today!

Want to grow your business without worrying about inventory limitations? We’ve got you covered! With Walmart Fulfillment Services (WFS), our world-class supply chain solution, how you expand your business is up to you. Tap into low-cost fulfillment you can trust and enjoy the freedom to set your own inventory levels without limits—your business, your choice. Plus, sellers have seen a 50% GMV growth on average for key items fulfilled by WFS.

As a Marketplace seller, you already have access to WFS. Simply set up your account details to start onboarding today!


Get started


Walmart is headed to eTail West in Palm Springs!

Walmart is attending eTail West in Palm Springs from February 28 to March 1. During the three-day event, representatives from Walmart Marketplace, Walmart Fulfillment Services and Walmart Connect will be present and available to connect with attendees.

Stop by booths 204 and 206 to discuss Walmart’s innovative solutions and for your chance to win a 1-year Walmart+ membership!

Request a meeting today. Act fast—there are limited spots available. There’s no better time to tap into Walmart’s omnichannel advantage—we look forward to seeing you there!


Request a meeting


Help boost sales with variant bidding for Sponsored Products campaigns

Variant bidding is here! Available for all new and in-flight Walmart Sponsored Products campaigns, this strategy lets you promote any item in your catalog, including size and color variations. It is a great way to help increase brand and item discoverability and, in turn, help boost sales. Learn how to use variant bidding in this prerecorded webinar. You can also learn more about this strategy via the Seller Help and Advertising Help centers.


Watch webinar


Take advantage of our UK to US shipping service today

UK sellers, great news! You can now fulfill your Marketplace orders to US customers directly from your inventory in the UK with a standard shipping option. Our new affiliate solution through Landmark supports standard Ship with Walmart (SWW) transit times. Meaning, you can offer US customers a delivery window between 6 and 8 days. Sign up today to enjoy a simple, more cost-effective UK to US shipping option.

Plus, you can generate labels through API integration, bulk upload or manual entry—whichever method is most convenient for your business. And best of all, US Customs clearance fees are included, making it easy to handle cross-border shipping!


Join Ship with Walmart via Landmark


Streamline WFS inventory & fulfillment operations to help elevate your business potential!

Looking to supercharge your WFS workflows? Learn how to help boost your productivity and bottom line with Sellercloud via our Seller Blog! Developed to give sellers a straightforward pathway to reach and sell to’s millions of customers, this all-in-one eCommerce solution offers a powerful and seamless integration with Walmart Marketplace, WFS and Walmart DSV.

Dive in to our latest Seller Blog article to learn more about how this platform can help your eCommerce business realize its full growth potential!


Read more


Capture the hearts of customers with Walmart Connect’s Valentine’s Day insights

From sharing how Walmart consumers plan to spend Valentine’s Day to highlighting trending search terms, Walmart Connect’s latest insights can help you make a deep connection with customers this heart-shaped season. Set your business up for success during Valentine’s and beyond by downloading these latest insights, curated with love.

Craving more content? Keep an eye on Walmart Connect’s page for the latest case studies, infographics, leadership interviews and more.


Download guide


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