Essential Marketplace tools & solutions to start a successful year

Calling all sellers: As you usher in the new year, January is a great time to review Walmart programs that can help maximize your potential on our platform. Here are some innovative tools you can leverage to cater to customers at each phase of their journey:

• Sponsored Search advertising campaigns to drive product awareness and discovery
• Improved Listing Quality and the Pro Seller Badge to help you stand out during the customer’s research and comparison stage
• The Repricer tool and Walmart Fulfillment Services (WFS) to convert more customers with competitive pricing and increased product visibility

…And so much more!

 

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How to master Item Setup on Marketplace

Start the year right with the best listing strategy for your business! As you source more products and expand your assortment for 2023, now’s your chance to learn about the multiple ways to set up your catalog. For instance, there are now two new ways to list items in bulk.

Not sure which method is optimal for your Marketplace? Read our Sell Better Blog post to find out. Plus, don’t miss out on our useful Item Setup tips!

Sponsored Products best practices to help boost sales

Want to grab customers’ attention? A comprehensive analysis of Walmart proprietary data* shows that a product’s position in search results matters. Higher search positions can influence purchase intent and potentially help increase sales.

Our data shows that:

• The click-through-rate for Search In-grid position 1 is on average 4 times higher than positions 2–10.
• The add-to-cart rate for Search In-grid position 1 is on average 5 times higher than positions 2–10.

Use these Sponsored Products best practices to help target top Search In-grid placements!

*Source: Walmart first-party data, Sep 1–Oct 1, 2022. Seasonal data has not been factored into these results due to the given range of data; results may vary over a different period of time. Past results do not guarantee future performance.

New column in Excel reports from Order Management dashboard

In order to provide sellers with more visibility into discounts offered to customers in future programs, we will be adding a new “Discount” column (Column AA) to the Order Excel report from Seller Center. The column will highlight program-specific discounts and does not refer to reduced price or clearance price deductions.

Please make changes as required to prepare for the new column in the report download from the Order Management dashboard.

Stay tuned for more information!