Marketplace Newsletter

January 2022 | View All

News & Announcements

Discover the top shopping behaviors of customers

The start of the New Year is a great time to gain a deeper understanding of how customers think and feel about online shopping. In a recent survey conducted by Jungle Scout, researchers asked customers about their values and preferences while shopping on Read through their guest blog below to find out the top trends they discovered and use these insights to enhance your business and see more success.


Read blog


*Disclaimer: The information and data shared in this blog is provided by Jungle Scout. Walmart is not responsible for the information or services provided by Jungle Scout.

Scale your business faster with Payoneer Capital Advance

Get the funds you need to fuel new growth opportunities this year with Payoneer Capital Advance–a working capital solution now available to Walmart Marketplace sellers. Sellers may be eligible to receive offers for up to 140% of your average monthly Walmart payout, with no credit checks and instant access to funds. See if you qualify and unlock your personalized offer below.

How it works:

  1. Submit your Walmart Partner ID to see if you qualify
  2. Receive your offer*
  3. Accept the offer and receive funds in your Payoneer account

It’s that easy!


Get started


*After Payoneer’s approval. Eligibility requirements for Payoneer’s Capital Advance apply. Walmart is not affiliated with Payoneer and is not responsible for the information or services provided by Payoneer. Walmart does not endorse or make any express or implied warranty regarding Payoneer’s information or services.


Help increase your Walmart sales with Sponsored Products ads​

Walmart Sponsored Products ads can highlight your brand in front of Walmart customers, helping drive more sales and growth. These ads help customers discover relevant products as they search and browse Walmart’s site and app. And because the ads are cost-per-click, you only pay when a customer clicks on your ad.

With our self-serve platform, you can make fast decisions based on Walmart first-party data and choose how hands-on you want to be—with fully customizable automated self-serve tools. You can easily track how your campaigns increase product sales and get a summary of your return on ad spend. Turn our searchers into your customers today.​


Learn more

‘Tis the season of returns and refunds

Get a refresher on Walmart Marketplace’s returns and disputes process to help make your post-holiday life easier. Read through our Sell Better Blog below to find out when it’s a good idea to dispute a customer return or when the seller may be at fault instead of the customer. Plus, learn how to initiate a dispute right from the Payments Dashboard.


Get a refresher

How to make content updates to product pages

Give your listings a lift and help customers make better purchasing decisions by updating your content with high-quality images, detailed descriptions, and attributes. Not sure where to start? Watch the Seller Academy tutorial below to learn how to suggest changes to item content displayed on


Watch tutorial

Search Insights Dashboard coming soon

Later this month, sellers will have access to the Search Insights Dashboard, a powerful new tool that can help you increase your chances of ranking higher in search results on Stay tuned for more information on how to get a personalized overview of your top searched items and find out what specific keyword recommendations can help boost product discoverability.

Walmart Marketplace API Newsletter

Do you use APIs to scale and automate your business operations? Update your Integration/Technical Contact information in Seller Center to receive the monthly Walmart Marketplace API Newsletter and be the first to know about important announcements and updates to Marketplace APIs.

Update contacts

Be the next success story

WFS large and oversized items

Payments & Tax

Product fees

Effective January 1, the State of California will require to collect and remit other taxes and fees for products such as tires, lead-acid batteries, and electronic waste–plus any applicable product taxes and fees.

To help you track these fees, we’ve added a new FeeWithheldFlag column in the Payment Report so you can easily identify if a fee was included in the net payable amount of a sale. Please note, other states are expected to follow the same requirements in the coming months.

FeeWithheldFlag Column Legend: 

  • Blank: sale was not subject to a fee.
  • Y: sale was subject to a fee, and we withheld the fee from your payment.
  • N: sale was subject to a fee, and we included the fee in the amount paid to you.

Payment fees

As a reminder, in accordance with our Seller Promise, our default payment method is “direct deposit” to your bank account with no fees to you, ensuring that you receive 100% of your funds.

Requirements for no fee payments:

  1. Enrollment with your payment processor must be initiated from your Seller Center account.
  2. Payment must be delivered to a U.S. or Canadian bank account that supports direct deposit (ACH).

If you are paying fees today and wish to change to “no fees payment delivery”, please contact your payment service provider (Payoneer or Hyperwallet). You will need to have your business bank account details available when you contact them.

Complying with IRS mandates

IRS mandates require Walmart to ensure that your tax profile on file with us is accurate. To comply with this mandate, we are verifying seller tax IDs and legal names we have on file with the IRS, and we may contact you if your information cannot be successfully verified.

How do I verify my tax profile is correct?

  1. Login to Seller Center
  2. Select “Tax Profile” under “Settings” on the top menu bar
  3. Verify that your:
    • Legal name is in the Name field
    • Tax ID (TIN)
    • Tax classification (W-9, W8-ECI, W-8BEN) are correct.
  4. If the information shown is correct, please open a Partner Support case for further assistance
  5. If you made changes to your tax profile, you will be notified after the information has been verified

What happens if I don’t correct my information?

If after 30 days, you have not updated your information or opened a Partner Support case, your payments may be suspended until we can verify your tax information with the IRS. Further actions may include, but are not limited to:

  1. Collecting backup withholding on gross payments at the rate of 24%, as directed by the IRS
  2. An IRS-imposed $280 penalty for incorrect information if updates are not made before your 1099-K form is filed for the calendar year (penalty assessed each year information remains incorrect)
  3. Additional solicitations from Walmart to obtain correct information

Please refer to the IRS for more detailed information.

1099-K reporting

As a reminder, the information listed on the 1099-K form you will receive this month should have been verified and corrected in Seller Center by December 31, 2021. 1099-K forms will not be amended or re-issued if your information was not updated, and you may be assessed an IRS penalty of $280 as a result.

Carefully review the key information and important dates below to ensure you are not penalized.

2021 tax year reporting thresholds:

Rule Type Applicability Min Order Count Min Gross Value ($)
IRS All states 201 $20,000
State override IL 4 $1,000
State override MA n/a $600
State override MD n/a $600
State override MO n/a $1,200
State override MS n/a $600
State override NJ n/a $1,000
State override VA n/a $600
State override VT n/a $600


Eligibility and Important Notes:

  1. Only sellers with a W-9 tax classification are eligible to receive a 1099-K form
  2. Reporting thresholds are applied to orders shipped between January 1, 2021 and December 31, 2021
  3. State given reporting thresholds take precedence of IRS thresholds
  4. Refunds are not considered: if you shipped 201 orders and 10 were refunded, you will receive a 1099-K
  5. Cancelled sales, even if shipped are not counted towards thresholds eligibility
  6. If you do not meet filing criteria, you will not be issued a 1099-K and will instead need to self-report
  7. Follow IRS guidelines
  8. Maintaining the accuracy of tax information used for reporting is your responsibility
  9. Amended reports will not be issued if your tax information is incorrect by the close of 2021
  10. 1099-K sales reports will be issued to you via your Payment processor (Payoneer or Hyperwallet) to your primary contact email
  11. Failure to maintain accurate tax information as part of your 1099-K filing may result in IRS penalties of up to $280 (IRS Pub. 1586)


Important dates:

Limit Date Activity
Jan 5-14, 2022 1099-K sales reports will be generated based on the information on file at the close of 2021
Jan 31, 2022 Your payment processor will contact you via email with instructions on how to retrieve your 1099-K
Mar 31, 2022 1099-Ks will be filed with the IRS and Department of Revenue of the state corresponding to your legal address

Tax Profile form

We recently made several important enhancements to the Tax Profile form in Seller Center and added the following enhancements:

    • Support for W-8BEN sellers (primarily from China and Hong Kong)
    • Ability to enter the company name and address in your country of incorporation
    • Ability to provide a reason for and the effective date of your tax profile change (this impacts your 1099-K)
    • Ability to upload supporting documentation to streamline the review/approval process
    • Verification of your tax profile with the IRS

Sellers can expect the following newenhancements this month:

  • Tax & Payment contact information:
    • First & last names
    • Phone
    • Email addresses (primary & alternate)

This contact information will be used if we need to contact you regarding verifying your tax information, changes to payments, and to send you 1099-K forms.

Summary of features by tax classification:

Tax Class.
Country of


United States Other Country Reason for


TaxID Address TaxID Address
W-9 US R R n/a n/a R R
W-8ECI Country other than US R R O O R R
W-8BEN-E Country other than US n/a n/a R R R R



R: required O: optional n/a: not allowed

Policies & Guidelines

Prohibited Products Policy reminder

We want to remind you of our Prohibited Products Policy, which lists the types of products that are prohibited and/or restricted from the Walmart Marketplace. The policy is subject to change so please periodically review the page.

Walmart will remove any product listings that per our discretion may be in violation of Law, the Prohibited Products Policy, or any other Walmart policy. Please consult with your legal counsel if you have questions about the laws and regulations concerning your products. Note that corrective action may be taken on your account as needed due to violations of our policies, this may include suspension and/or termination of your account.

If you have questions about our Prohibited Products Policy or would like additional guidance, please create a case for Partner Support and reference code TNS.

Review the Walmart Seller Pricing Policy

We want to remind sellers that the Walmart Marketplace pricing policy is in place to ensure that customers have access to fair, competitive prices for products offered by sellers on Walmart Marketplace.

For all products, including products such as hand sanitizers, cleaning agents, face masks, etc., we require sellers to continue to adhere to Marketplace policies regarding price and advertising claims to ensure customer trust in Walmart Marketplace. Products that are priced in violation of the pricing policy will be removed. Please refer to the Pricing Policy and our Prohibited Products Policy for more information.

If prices change and the item now falls within the acceptable range, the item will automatically republish, typically within 48 hours. If more than 48 hours has passed and you believe your item remains incorrectly unpublished, please create a case with Partner Support.

Product restrictions and pre-approval categories

Walmart strives to be the most trusted retailer, having a marketplace that is inclusive, robust and compliant is one of our highest priorities. As per our Prohibited Products Policy, please be aware that the following categories require pre-approval from Walmart before a Seller may offer such products on the Marketplace.

    • Fragrance
    • Luxury brands
    • Software
    • Cell Phones and Accessories
    • Halloween and select seasonal products
    • Custom Content

Sellers may apply for approval to offer products in these categories by contacting Partner Support and selecting: Items/Inventory > My item is unpublished. Include a list of the brands or products you wish to sell. Approvals will be granted for specific brands or products within these categories. Please note that approval may be retracted if there are any legal claims related to products or if your products, or account are found to be in violation of any of our policies.

If you have questions about category restrictions or our Prohibited Products Policy, please create a case via Seller Center with the code “TNS”.


Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

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