Walmart Marketplace Holiday Hub – your destination for making the most out of the holiday season on Walmart.com. The holiday season is right around the corner, and you may be wondering how you can increase your growth with Walmart Marketplace programs. Learn how to maximize your holiday strategy and learn how you can delight customers with a seamless pre- and post-purchase shopping experience.
2023
MARKETPLACE HOLIDAY HUB
Your go-to source to maximizing the holiday selling season on Walmart.com.
Quick links
Key dates
Notable dates to help you plan ahead with ease.
Merry Marketplace
Virtual event recordings packed with insights.
12 weeks of holidays
Weekly reminders to help sustain your success.
Seller offers
Save more, just in time for the holidays.
Mark your calendars
Key dates to keep in mind as you prepare your holiday game plan.
Donât delayâ56% of shoppers start their holiday shopping in October!*
NOVEMBER
- 8 Black Friday Event 1
- 20 Last day to qualify for the Pro Seller Badge
- 20 Pro Seller Badge metrics refresh
- 22 Black Friday Event 2
- 23 Thanks
giving - 24 Black Friday
- 26 Cyber Monday
DECEMBER
- 5 Pro Seller Badge metrics refresh
- 7 Hanukkah
- 16 Ground shipping cutoff**
- 20 Pro Seller Badge metrics refresh
- 21 2-day shipping cutoff**
- 25 Christmas
PRO TIP: Stay tuned for more details about campaigns and events via email. Update your promo prices ahead of each key date.
*Source: Walmart First-Party Data, March 2022, Walmart Customer Spark Community, provided by Walmart Luminate.
**Estimated UPS Shipping Cut off dates
Merry Marketplace rewind
Miss our live virtual event, Merry Marketplace? Recordings of each session are available to catch you up to speed on holiday trends, category insights, catalog tips, and more.
Holiday Webinar Series
- Session 1: Kickoff to Holiday 2023 and Q&A with BCP
- Session 2: Category Insights
- Session 3: Merry Marketplace 101: Set up
- Session 4: Merry Marketplace 101: Grow
- Session 5: Merry Marketplace 101: Optimize
- Session 6: Catalog Checklist: Listings
- Session 7: Catalog Checklist: Pricing
- Session 8: Catalog Checklist: Shipping
- Session 9: Festive Fulfillment with WFS
- Session 10: Mastering Sponsored Search
Holiday readiness starts now
Celebrate the 12 weeks of holidays by making sure your business is ready for the rush. Check back here for more tips and tools to help you prepare for the busiest season of the year.
Source: 1 - Walmart first-party data. 30-day pre/post analysis based on sellers using editing offers from Seller Center OLQ page, MayâJune 2023 timeframe.
Save time optimizing and be one of many seeing a 74% lift in GMV on average.1
Visit the dashboardLearn moreGet your listings holiday-ready with help from our Listing Quality Dashboard.
WEEK 1
Source: 2 - Walmart first-party data, March 2023.
Key items fulfilled by WFS see a 50% lift in Gross Merchandise Value (GMV) on average.2
Get startedLearn moreGive the gift of fast, free shipping with help from new features from WFS.
WEEK 2
Source: 3 - Walmart first-party data, February 2022âJanuary 2023.
Items from the Assortment Growth Dashboard can sell up to 2x faster.3
Get startedLearn moreExpand your assortment with items that shoppers are searching for.
WEEK 3
Source: 4 - Walmart first-party data, May 2023, âHolidays 2023 Seasonal Survey,â Walmart Customer Spark Community, provided by Walmart Luminate.
55% of Walmart shoppers plan to be more cost-conscious this year.4
Get startedLearn moreMake sure your products fit into holiday budgets with promo pricing.
WEEK 4
Eligible sellers can invest in Search Engine Marketing (SEM).
Get startedLearn moreHelp amplify your products with new capabilities from Walmart Connect.
WEEK 5
You have options with Ship with Walmart and Expedited Delivery.
Optimize settingsLearn moreStreamline your self-fulfillment operations and deliver gifts on time.
WEEK 6
Source: 5 - Walmart first-party data, based on sellers using Repricer, October 2022âMay 2023.
See up to 60% increase in GMV on average when using Repricer!5
Get startedLearn moreClose the gap between your prices and competitorsâ prices with help from Walmart Marketplace Repricer.
WEEK 7
Save the dates! Friday, Nov. 24âMonday, Nov. 27
Read more holiday tipsBring your best to Black Friday and Cyber Monday by keeping our 2023 Holiday Checklist handy.
WEEK 8
From Oct. 1 through Dec. 31, 2023, all items purchased in-store or online can be returned until Jan. 31, 2024.
Optimize settingsAdd Keep It Rules for your items or include packing slips to help streamline returns.
WEEK 9
Excludes wireless phones, Walmart protection plans, AppleCare, precious metals, and select luxury items.
Unlock 165% more offers with our upgraded inventory model.
Get startedLearn moreUse Biz Mentor to make in-season optimizations to your catalog in areas like price or inventory.
WEEK 10
Request access to SmartTags and have 2-day tags added to (and removed from) your items without manual work.
Activate nowActivate 2-day shipping as cutoff dates draw near to ensure last-minute gifts arrive on time.
WEEK 11
Monitor the Message Center frequently and respond to all inquiries within 48 hours.
Read more holiday tipsDonât forget to provide outstanding customer service this holiday season and set the tone for a successful 2024!
WEEK 12
Holiday readiness starts now
Celebrate the 12 weeks of holidays by making sure your business is ready for the rush. Check back here for more tips and tools to help you prepare for the busiest season of the year.
Source: 1 - Walmart first-party data. 30-day pre/post analysis based on sellers using editing offers from Seller Center OLQ page, MayâJune 2023 timeframe.
Save time optimizing and be one of many seeing a 74% lift in GMV on average.1
Visit the dashboardLearn moreGet your listings holiday-ready with help from our Listing Quality Dashboard.
WEEK 1
Source: 2 - Walmart first-party data, March 2023.
Key items fulfilled by WFS see a 50% lift in Gross Merchandise Value (GMV) on average.2
Get startedLearn moreGive the gift of fast, free shipping with help from new features from WFS.
WEEK 2
Source: 3 - Walmart first-party data, February 2022âJanuary 2023.
Items from the Assortment Growth Dashboard can sell up to 2x faster.3
Get startedLearn moreExpand your assortment with items that shoppers are searching for.
WEEK 3
Source: 4 - Walmart first-party data, May 2023, âHolidays 2023 Seasonal Survey,â Walmart Customer Spark Community, provided by Walmart Luminate.
55% of Walmart shoppers plan to be more cost-conscious this year.4
Get startedLearn moreMake sure your products fit into holiday budgets with promo pricing.
WEEK 4
Eligible sellers can invest in Search Engine Marketing (SEM).
Get startedLearn moreHelp amplify your products with new capabilities from Walmart Connect.
WEEK 5
You have options with Ship with Walmart and Expedited Delivery.
Optimize settingsLearn moreStreamline your self-fulfillment operations and deliver gifts on time.
WEEK 6
Source: 5 - Walmart first-party data, based on sellers using Repricer, October 2022âMay 2023.
See up to 60% increase in GMV on average when using Repricer!5
Get startedLearn moreClose the gap between your prices and competitorsâ prices with help from Walmart Marketplace Repricer.
WEEK 7
Save the dates!
Friday, Nov. 24âMonday, Nov. 27
Read more holiday tipsBring your best to Black Friday and Cyber Monday by keeping our 2023 Holiday Checklist handy.
WEEK 8
*Excludes wireless phones, Walmart protection plans, AppleCare, precious metals, and select luxury items.
From Oct. 1 through Dec. 31, 2023, all items purchased in-store or online can be returned until Jan. 31, 2024.*
Optimize settingsAdd Keep It Rules for your items or include packing slips to help streamline returns.
WEEK 9
Unlock 165% more offers with our upgraded inventory model.
Get startedLearn moreUse Biz Mentor to make in-season optimizations to your catalog in areas like price or inventory.
WEEK 10
Request access to SmartTags and have 2-day tags added to (and removed from) your items without manual work.
Activate nowActivate 2-day shipping as cutoff dates draw near to ensure last-minute gifts arrive on time.
WEEK 11
Monitor the Message Center frequently and respond to all inquiries within 48 hours.
Read more holiday tipsDonât forget to provide outstanding customer service this holiday season and set the tone for a successful 2024!
WEEK 12
Special offers
Improve your bottom line: festive discounts for sellers.
Check fulfillment off your holiday list
Save this holiday season with waived peak season storage fees when you fulfill with WFS.
Pro Sellers: get up to a 15% referral fee discount!
Sellers that qualify for the Pro Seller badge can save big when meeting Pro Seller Badge and Pro Listing criteria.
Discover this yearâs ultimate holiday checklist
30 best practices to help your business thrive this festive season.
Holiday shipping deadlines
Keep an eye on these cutoff dates and make sure gifts arrive on time.
Retail Ground
12/16
First Class
12/16
Priority Mail
12/18
Priority Mail Express
12/20
Ground
12/15
Home Delivery
12/15
Express Saver
12/19
2Day
12/20
PRO TIP: Optimize your Shipping Templates to provide an accurate delivery promise time.
Resources
Seller Academy
A comprehensive suite of learning modules containing video walkthroughs, best practices, and more.
Seller Help
Learn the ins and outs with articles, support guides, frequently asked questions, and more.
Support
Need support?
Weâre here to help! Reach us through email, Live Chat, or a phone call.
Live Chat and Callback are available MonâFri from 8 a.m. to 10 p.m. EST. Log in to Seller Center to open a case anytime.
