Here at Walmart, our fiscal year runs through the end of January, which means we recently announced our total year-end results. The numbers show continued momentum for our Marketplace and significant growth in our eCommerce business. And we know that all of you in the Walmart Sellers community contributed to this phenomenal success.
Our U.S. Marketplace grew 34% in the last quarter, continuing the strong trends we saw all year. This includes achieving our highest ever sales day and setting a record for the highest single day conversion rate during Holiday. A broad assortment of general merchandise and our relevance with customers contributed to a 20% growth in U.S. eCommerce sales in Q4—our eleventh consecutive quarter of double-digit growth. And we continued gaining market share with upper-income households. Higher-income shoppers represented the majority of Walmart’s market share increase for another straight quarter. It’s clear that we are in a great position to continue growing together.
On behalf of our entire team, thank you for your trust and confidence in us. Like the millions of customers who shop with Walmart to discover items they need, want, and love, we’re grateful for all you do. Together, we’re reimagining what a marketplace can be.
The net result is remarkable trajectory, and I believe the best is yet to come. You have our commitment to continuously listen to your ideas, improve your experience, and find new ways to leverage Walmart’s unique omnichannel capabilities to power your businesses. I hope you’ll take advantage of this momentum and the full range of solutions available to make 2025 a record-breaking year.
Read on for a recap of some of the key moments from last fiscal year and for a preview of what’s to come. We’re in a great position to continue growing together.
FYE2025 HIGHLIGHTS
Growing your business across markets & eCommerce channels
We made it easier to enter more markets with Walmart by adding capabilities to cross-sell in Seller Center. Now, selling internationally across the U.S., Canada, Chile, and Mexico takes only a few clicks. And managing your listings for these new markets is made simple with several item setup options.
To help support scaling internationally and across marketplaces, sellers that leverage Walmart Fulfillment Services (WFS) can take advantage of expanded program benefits. Walmart Cross Border is a new ocean freight service for full-container-load shipments from ports of origin in Asia to WFS facilities across the U.S. We handle the transportation, and you get to enjoy reduced rates and a simpler import process. And, with Multichannel Solutions, you can fulfill orders from any eCommerce site through our world-class supply chain. Offer best-in-class fulfillment and cut down on operational complexity by consolidating inventory all in one place.
New categories & customer experiences
We entered new categories and created more ways for customers to discover your assortment. Your great items and our great customer experiences are a powerful combination.
Premium Beauty
Walmart is a top beauty destination, and our Marketplace is now home to a growing assortment of premium skin care, cosmetics, hair products, and more. Customers can browse these premium brands via custom storefronts.
Collectibles
Our Collector shop sets the stage for you to connect with the growing audience of enthusiasts. And an application-based program now allows you to offer pre-orders for upcoming collectible releases. Products that fall into this category may include dolls, action figures, trading cards, memorabilia, comic books, and musical instruments.
Restored and Pre-Owned items
Should you qualify, you can now offer high-quality refurbished items across multiple categories from fashion to electronics on Walmart.com under several available conditions.
Installation for eligible tires
Now customers can order eligible tires from you and have them shipped to a local Walmart store for easy installation at our Auto Care Centers. This expansion complements our existing auto services that include accessories and battery services, while giving you more access to our omnichannel customer base.
New features & Seller Center solutions
Many tried-and-true solutions that you told us your teams count on received major upgrades. Plus, we introduced more free tools to make it even easier to run your business and identify growth opportunities. Here are just a few examples:
Success Hub
Curated suggestions to help drive growth in relevant areas, including seller-fulfilled and Walmart-fulfilled inventory, pricing, and assortment.
Pro Seller Program
With a new tiered structure tied to incremental eligibility criteria, your benefits increase as you grow your business. The coveted Pro Seller badge remains a key driver for conversion.
Working Capital
Easy access to cash advance funds with flexible financing options. Fuel your growth on Walmart.com with our suite of options.
Preorder
A program that allows select sellers to offer your seller-fulfilled items before they’re released to market.
GenAI content suggestions
Take advantage of customer feedback insights from your reviews at both the item and seller levels. You’ll find suggestions based on both positive and negative feedback so you are aware of what’s going well, what can be improved, and boost your listing quality.
Advertising dashboard in Seller Center
Use this centralized hub to advertise your products or earn commission from your non-Walmart campaigns. Whether it’s via Walmart Connect, Search Engine Marketing, or the Walmart Sales Rewards & Attribution program, you can take advantage of these solutions in one place.
New destination for resources & learning
The launch of Marketplace Learn provided a centralized location of resources designed to help you grow and thrive. Whether you need support during your onboarding journey or a refresher on certain features, Marketplace Learn has everything you need. If you haven’t yet, take a moment to explore guides, news, events, learning tracks, and more. All of which span the topics and categories that matter to how you run your business.
We also launched quarterly Marketplace Learn: Live webinars for sellers to discover what’s new, what’s changing, and what’s improved. They get a front-row seat to live demos and can ask questions in real time. Our hosts and experts actively source feedback from attendees and apply it to future sessions. Plus, the introduction of Office Hours has allowed smaller groups of sellers to learn about granular, specific topics. If you’re interested in either of these forums, be sure to visit the Marketplace Learn events page.
MAINTAINING OUR MOMENTUM: 2025 PREVIEW
Now available
New year, new resource! Make sure 2025 is your best year yet on Walmart Marketplace with help from our Seller Success Formula. Whether you’re just onboarding onto the platform, or you’ve been actively selling for some time, explore this guide to understand what it takes to succeed and how you can reach your goals.
Just launched
If you haven’t joined us yet and you’re looking to grow your business, there’s no better time than now to get started. Join and get up to $75K in savings when you start selling on Walmart.com. You’ll get up to 75% off base referral fees, plus credits for advertising and fulfillment to help you scale your business.* Take advantage soon—the faster you start, the more opportunity to save.
*Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details.
Stay tuned
Coming up, you can expect game-changing solutions like the Walmart Seller app to become available to even more sellers.
Walmart Internal Sales Data, Nov. 25 – Dec. 2, 2024
