Seller Center is your one-stop-shop for managing your entire Walmart Marketplace storefront. With this guide, you’ll learn how to navigate Seller Center, and do anything from item setup, to monitoring your performance, tracking orders, setting your shipping preferences and more. We’ve organized our platform to make it simpler for you to start, manage and grow your business, all in one place.
Setup
1 Create and manage your catalog
CATALOG
Once you’ve completed onboarding, you can set up and manage your items from the Catalog tab in Seller Center. You can add items, review your catalog, address listing issues, manage international orders and more.
To add items, simply click on the Add items button in the upper right corner.
For detailed instructions on setting up items in your catalog, check out these helpful resources:
Marketplace Learn guide: Add an item
Walmart Marketplace Seller Academy: Single item setup (video)
Walmart Marketplace Seller Academy: Ways to Set up your items on Walmart Marketplace (video)
Walmart Marketplace Seller Academy: Item items in bulk in Seller Center (video)
The catalog subtabs offer you useful tools for managing your listings:
- Unpublished items: See listing issues that require your attention.
- Pending review: Check listing issues including flagged items, potential duplicate listings, prohibited items and listings requiring attention to go live.
- Media library: Add and manage videos and 360-spin images for your listings to help improve search results, increase order conversions and reduce the frequency of returns.
- Activity feed: Track the progress of added and updated items.
- Export items: Sell items in international markets.
Ready to set up your catalog?
Manage
2 Managing your storefront
Once you’ve set up your catalog, you’ll be able to accept orders and take steps to build your business. Now, let’s go over which tabs to visit within Seller Center to manage orders, payments, pricing and financing, and which tabs to visit to track your storefront’s performance.
ORDERS
You’ll visit the Orders tab to manage returns, adjustments and disputes.
Handling orders efficiently and effectively is key in building trust in your business. For more information on managing your orders, view these handy resources:
- Learn how to acknowledge orders in Seller Center in this article.
- To learn more about order management, check out this helpful Seller Academy tutorial.
- And for more information about processing returns, follow this tutorial.
PAYMENTS
Once your account and catalog are set up and sales start rolling in, you can track payments and transactions for all your orders in the Payments dashboard.
Transactions
Get an overview of your orders.
Capital
You can explore loan options and offers in the Capital subtab here to take steps for additional financing to help your business grow.
Interested in learning more about capital offers? Check out our article here.
PRICING
Visit the Pricing tab to set item prices and monitor your price performance. You can also help improve conversion rates by using our pricing tool, or by creating deals and discounts.
Explore additional tools in the Pricing subtabs for ways to price items that can help you attract more customers.
PERFORMANCE
Check the overall performance of your items and account by visiting the Performance tab, then use the information to identify specific areas of your business to improve to help increase conversion.
You’ll also find detailed information to help you understand how your business is operating including:
- How your business is performing in key categories such as order response time, valid tracking, cancellations and refunds
- Item ratings and reviews
- Your seller performance and areas to improve
Grow
3 Grow your Marketplace business
Once you have set up your catalog, it’ll be time to focus on growth. Seller Center has a wide range of tools that can allow you to monitor your business’ progress in different areas as well as help you reach new customers, improve conversion and increase sales.
ANALYTICS
Visit the Analytics tab to review how your items are selling. Here, in the subtabs, you’ll also find these tools to help you grow your business:
Search insights offers:
- Info on how your items are selling
- Recommendations on how to improve your listings
- Top keywords related to your products
- Details about how people are finding your items online
For more information about the tools available on the search insights dashboard, check out this article.
Consumer insights
View insights into the purchasing behavior of customers who have bought items within your catalog, including repeat purchasing trends.
Reports
Generate reports to check the performance and status of your items based on the filter you choose from the drop-down menu.
For information about generating consumer insights reports, follow this guide.
GROWTH
Visit the Growth tab to find Success Hub, a resource that suggests tools to help you optimize your catalog.
Besides Success Hub, you’ll also be able to access tools like:
- Listing quality: Provides insights on how customers view your published items and how updates to your listings impact your listing quality score.
Your listing quality score considers your listing content, item discoverability, availability and customer ratings and reviews. It is important to address listings with issues, as a low listing quality score can affect your item’s discoverability and whether your item appears on Walmart.com.
- Assortment growth: Offers recommendations for popular items to add to your catalog to expand your offers to customers. Want to learn more? Check out our overview of assortment growth here.
- Search Engine Marketing: Create Google shopping ad campaigns to promote your items in Google search results. For more information on how Search Engine Marketing works, watch our short introductory video.
- And more
Explore our wide range of tools designed to help you grow your business.
ADVERTISING
Create ad campaigns here with Walmart Connect to help broaden your reach and build business momentum.
Here, under the Design and brand shop subtab, you’ll find information about how to go about creating an in-store display at Walmart locations.
NAVIGATING TO SHIPPING SETTINGS
4 How to find your shipping settings
Now, we’ll go over how to navigate to your shipping dashboard so you can set up your shipping preferences.
To navigate to the shipping dashboard:
- Click on the gear in the upper right corner of the Seller Center home page.
- A page will pop up. In the left-hand column, scroll down to find the Shipping Profile tab.
Here, you can enter your shipping information, set up your preferred shipping options and more.
Pro tip: You can also manage your account settings, business profile and tax profile here, under the Account, Partner Profile and Financial Settings tabs.
RESOURCES
5 Additional resources for success
Explore our vast collection of educational content to learn about the many exceptional tools available to you in Walmart Marketplace. We’re here to help you succeed!
Marketplace Learn
Search this rich resource of guides and FAQs, our extensive Seller Academy learning content and more for detailed information on everything Walmart Marketplace.
Sell Better Blog
Check here for the latest Walmart Marketplace news, new tools and enhancements, up-to-date tips, seasonal planning guidance, best practices and more.
Walmart Marketplace YouTube channel
Visit the Walmart Marketplace channel for videos that cover the latest selling tips, how-tos and program overviews, all created to keep you informed and help you sell with confidence.
