What happens when a premium fitness brand taps a savvy eCommerce solution provider to help launch their growth on a powerful marketplace? For FrogShop, the answer was a stunning growth story of 120% in annual sales.* Here’s how a fitness brand jumped to new heights on Walmart Marketplace with the help of CedCommerce.
What happens when a premium fitness brand taps a savvy eCommerce solution provider to help launch their growth on a powerful marketplace? For FrogShop, the answer was a stunning growth story of 120% in annual sales.* Here’s how a fitness brand jumped to new heights on Walmart Marketplace with the help of CedCommerce.
*Data provided by CedCommerce.
FrogShop, a direct-to-consumer brand offering a premium range of at-home and professional gym equipment, saw Walmart Marketplace as the ideal platform to expand its customer base and build a loyal following. By partnering with CedCommerce, FrogShop embarked on a journey that delivered remarkable results: a 25% increase in year-over-year sales*, a leap in customer satisfaction, and a streamlined operational workflow. The solution provider’s data-driven guidance allowed FrogShop to scale its backend support and drive an impressive 10% return on ad spend (ROAS).* FrogShop’s success on Walmart Marketplace illustrates the endless possibilities for direct-to-consumer (D2C) brands in today’s competitive eCommerce space, with the help of the right solution provider.
*Data provided by CedCommerce.
The Strategical Breakdown
MASTERING PRODUCT LISTINGS WITH CEDCOMMERCE’S EXPERTISE
As the fitness equipment brand began its journey on Walmart Marketplace, FrogShop faced a classic eCommerce challenge: How can it ensure the brand’s products stand out when shoppers are faced with countless choices? Guided by CedCommerce’s expertise, FrogShop fine-tuned its catalog’s listing quality and enhanced product images, keyword descriptions, and pricing strategy. This precision-focused optimization drove FrogShop’s products to the top of Walmart Marketplace’s search results and boosted conversions by an impressive 15%.*
*Data provided by CedCommerce.
STREAMLINED INTEGRATION AND CATALOG MANAGEMENT
Overseeing a large catalog can be a logistical grind. But with CedCommerce’s easy-to-use integration tools, FrogShop was able to simplify tasks such as: bulk uploads, real-time pricing adjustments, and automated inventory syncing, making catalog setup and management a breeze. Each product featured optimized descriptions with keywords dialed into the algorithm. This strategic approach drew in new customers, increased catalog engagement, and made a noticeable positive impact on FrogShop’s revenue.
FAST AND RELIABLE FULFILLMENT WITH WALMART FULFILLMENT SERVICES (WFS)
Reliable and prompt delivery sparks the beginning of the customer experience journey. And for FrogShop, upholding and promoting a positive customer experience was of the utmost importance. With Walmart Fulfillment Services’ (WFS) world-class supply chain, the fitness brand was able to provide seamless 2-day shipping, in addition to handling picking, packing, and customer returns. This resulted in FrogShop being able to focus on its core business without sacrificing customer satisfaction.
BUILDING BRAND AWARENESS WITH WALMART CONNECT
To improve product and brand visibility in the ecosystem of Walmart Marketplace, FrogShop turned to Walmart Connect’s advanced advertisement targeting and analytics tools. With Walmart Connect, FrogShop crafted an advertising campaign that zeroed in on its ideal audience for increased brand awareness and high-quality traffic. Even as a novice to the world of advertising, through Walmart Connect, the brand achieved a 120% increase in average yearly sales across platforms*, setting the stage for future ad investments. The tools available through Walmart Connect allowed FrogShop to focus its ad dollars where they mattered most, leading to both customer acquisition and retention.
*Data provided by CedCommerce.
ENGAGING WITH WALMART’S PRICING TOOLS
To nurture and encourage returning customers, FrogShop strategically leveraged the Discounts and Promotions tools in Seller Center and crafted enticing discounts, bundle offers, and rollbacks. These promotions were timed around high-traffic shopping periods to successfully attract a wave of new customers, solidified repeat customers, and became an important part of the business growth strategy.
Takeaways
FrogShop’s growth on Walmart.com demonstrates the power of strategic partnerships, data-driven decisions, and leveraging Walmart Marketplace’s innovative ecosystem of tools. Here’s how it all came together:
1
Optimize listings: CedCommerce’s expertise helped FrogShop create an optimized catalog with improved search visibility, high-quality images, keyword-focused descriptions, and competitive pricing.
2
Leverage WFS: WFS allowed the D2C brand to streamline logistics with 2-day shipping, which resulted in higher customer satisfaction and operational efficiency.
3
Invest in advertising: With Walmart Connect’s Sponsored Search Advertising, FrogShop was able to drive awareness and traffic to their listings.
4
Entice customers with promotions: The Discounts and Promotions tools helped the fitness brand create offers to capture new and repeat customers.
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*Provided by solution provider, for questions or concerns please reach out to CedCommerce. The information provided is for general informational purposes only and is based on data collected from CedCommerce. While every effort has been made to ensure the accuracy and reliability of the data, no guarantees are made regarding its completeness, timeliness, or suitability for any specific purpose. Users are encouraged to independently verify the data and consult appropriate professionals before making decisions based on this information.
