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Seller Center experience

Understand your items’ competitive positioning with Sales Rank

More clarity on how your items perform compared to others in the same category is here. These details can be found when you navigate to the Sales Rank column of the Search Insights dashboard. And, when you download the Search Insights report, you’ll find more information like sales rank and historical trends for each item, as well as keyword recommendations for your catalog.

One-time password verification is required for adding new users in Seller Center

If you’ve enabled multi-factor authentication on your account, you’ll now be asked to verify your identity via a one-time password when adding new users. This added security measure has been enabled to prevent unauthorized users from being added. For more information, please see our Enable 2-Step Verification in Seller Center article.


Unlock better FedEx shipping rates via Ship with Walmart

Great news: we’ve negotiated additional rate discounts for FedEx Ground and FedEx Ground Economy services. We’ll continue to share opportunities for shipping cost savings, whether it’s finding a better price or enabling easy rate comparisons across carriers.

Policies & guidelines

Important update to authentication claims

You can no longer make authenticity claims in product titles or product details. Any items with product titles or product details that include authenticity claims will be unpublished from unless you obtained Walmart’s express approval for the claim prior to December 22, 2023.

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