We’re exploring Seller Center and the tools you can use to optimize pricing of the items in your catalog.
Visit the Pricing tab to set item prices and monitor your price performance. You can also help improve conversion rates by using our pricing tool, or by creating deals and discounts.
Check out these additional tools in the Pricing subtabs for ways to price items that can help you attract more customers:
PRICING
REPRICER
Enroll items in this free program to automatically price items more competitively based on rules you set.
How it works: After you set pricing rules for your SKUs, your item prices are automatically adjusted based on winning Walmart Buy Box offers or prices for similar items found on external sites. This program automatically updates prices for items you enroll based on market conditions, so you don’t have to update your prices manually.
For an in-depth overview, check out our help article.
INCENTIVES
Offer competitive prices to customers with our Walmart Funded and Reduced Referral Fee incentives programs.
How it works: Price incentives is a Walmart program that offers incentives for you to maximize competitive pricing on non-competitive items in your catalog.
Walmart Funded incentives
Walmart Funded incentives are automatically applied to all eligible items in your catalog. With this incentive, Walmart funds the full price difference when you choose to lower your price, so you can offer competitive prices without impact to your business.
Reduced Referral Fee incentives
Accept item-level offers and receive a Reduced Referral Fee if you keep the eligible item’s price at or below the item’s displayed suggested price. Each offer comes with an expiration date. Once you accept an offer, Walmart will update the item price to the recommended price and the reduced referral fee with be applied to all subsequent orders until the offer expires.
Pro tip: Our price incentives programs are optional, and you are free to enroll and unenroll items at any time.
For a more detailed overview of price incentives, check out our help article.
PROMOTIONS
Create a temporary price reduction for customers that is either a percentage or dollar amount off or offer custom pricing for items. Offers have an end date to help attract customers and increase sales.
Need more guidance? Check out our promotions overview here.
DEALS
A Walmart invite-only program where you can submit your popular and seasonal items into limited time offers including Flash Deals and Seasonal Events. Once you accept the offer and agree to the terms and conditions, your enrolled items will be featured in Walmart Marketplace curated experiences.
For an in-depth overview about our deals program, check out our helpful guide.
DISCOUNTS
Offer customers extra savings to increase visibility of your items, help drive traffic and boost sales. Extra savings discount offers appear as clickable offers throughout the customer journey on Walmart.com, including in the search results and on the product page. When the customer selects the discount for your item, the price reduction is automatically applied at checkout.
Seller Center is your one-stop-shop for running your entire Walmart Marketplace storefront. Explore how you can manage pricing, discounts, deals and more in Seller Center today!
