Whether you’re a seasoned pro or just starting your journey on Walmart Marketplace, expanding your catalog is crucial to stay competitive. With the eCommerce market expected to surpass eight trillion dollars by 2027*, it’s important you’re positioned to meet a wide variety of ever-changing shopper demands. That’s where the Assortment Growth dashboard comes in. Read on to learn how this Seller Center tool can help you grow your catalog efficiently and effectively.
*EMARKETER, Retail Ecommerce Sales Worldwide, 2021-2027 (trillions, % change, and % of total retail sales), January 1, 2024.
Discover your next best-sellers
The Assortment Growth dashboard recommends best-selling items to add to your catalog. Using customer demand signals, category data, and more, it helps Walmart Marketplace sellers like you to make informed decisions that can drive business growth.
With it, you can:
Discover curated recommendations for items in categories you already sell in.
For example, if you offer home decor, you might receive recommendations for trending items like eco-friendly kitchenware or smart home gadgets. Adding these items could give you a competitive edge by filling gaps in the market and meeting specific demand.
Find recommendations using the search bar or use the filters to consider items that best fit your strategy—whether you’re focusing on price range, category, or brand.
PRO TIP: You might see items that aren’t yet available on Walmart.com. Swiftly add them to your catalog using the quick set up item action to stand out.
Recommended items can sell up to 2x faster than other items*.
* Walmart first-party data, February 2022–January 2023. Results will vary.
Zero in on high-demand product ideas outside your current categories.
Selling home products and want to branch into electronics? Use the Assortment Explorer feature to identify new opportunities with item recommendations based on:
- customer search terms
- potential sales rank
- product reviews
- and more!
See seasonality and price trends.
The Assortment Explorer also helps you understand which product types have high demand year-round, but not enough offers to meet it. Use these insights into customer behavior to target peak selling windows and plan your inventory accordingly.
Make informed decisions about which items to add next.
Leveraging data-driven analytics, you can gain insight into the Buy Box price and other valuable information such as category traffic percentage, and average order volume on an item level. Use these actionable metrics to help optimize your inventory levels and avoid understocking products that may be profitable.
Utilize the Assortment Growth tool today
A well-rounded catalog can help you attract a larger audience, and in turn, increase your market share. Make sure you’re capitalizing on opportunities to cater to the needs of those shopping on Walmart.com by broadening your product range and harnessing the power of data to level up your strategies.
Ready to get started?
Watch our how-to video for a comprehensive step-by-step guide on how to start selling new items.
For more detailed information about the Assortment Growth dashboard, please check out this Seller Help article.
