What happens when a thriving brand pairs its product catalog with Walmart Marketplace’s reach and SellerActive’s capabilities? For PanaSystems, the result has been a surge in sales, stronger operational efficiency and a new growth channel contributing 15% of total eCommerce revenue in less than a year.*
PanaSystems, a technology company specializing in consumer electronics, smart home devices and gaming accessories, saw Walmart Marketplace as the perfect way to diversify its channels. Walmart’s large and growing customer base, combined with its low fees and robust fulfillment capabilities, enabled the brand to achieve profitable growth. PanaSystems streamlined its launch and scaled its Walmart presence by partnering with SellerActive—resulting in higher visibility, more Buy Box wins, and triple-digit growth since onboarding.*
THE STRATEGIC BREAKDOWN
Attracting more customers with optimized listings
Breaking into a crowded electronics category requires standing out in Walmart search results. PanaSystems leveraged Walmart’s Listing Quality Dashboard to refine product titles, descriptions and imagery, ensuring customers can easily find and trust their products. With SellerActive’s listing management tools, the team categorized products correctly, embedded high-value keywords and rolled out bulk catalog updates with ease. The result was a significant lift in search rankings and a double-digit increase in conversion rates.*
Automating catalog and inventory management
Electronics sellers often face the risk of overselling and mismanaging fast-moving SKUs. SellerActive’s integration made it easy for PanaSystems to sync inventory across Walmart and other sales channels in real time, reducing costly stockouts. Automated repricing tools helped the company stay competitive, win the Buy Box more often and increase sales volume month-over-month. SellerActive’s Opportunities Report further guided the team toward high-demand products, boosting both revenue and profitability.
Driving customer trust with Walmart Fulfillment Services
Fulfillment speed and reliability are crucial for consumer electronics brands like PanaSystems. By adopting Walmart Fulfillment Services (WFS), PanaSystems was able to offer fast, affordable 2-day shipping nationwide to its customers. With Walmart handling storage, packing and returns, the brand was able to focus on expanding its catalog while maintaining top-tier fulfillment metrics. This not only improved customer satisfaction but also unlocked greater visibility in Walmart’s algorithm, further accelerating sales growth.
Building momentum with Walmart’s ecosystem
While still in the early stages of advertising, PanaSystems has already seen the value of Walmart Connect (an internal platform that harnesses Walmart’s scale and first-party data) and plans to expand their Sponsored Search campaigns in the coming year. In addition, the Discounts and Promotions tools in Seller Center have been key in driving seasonal sales, allowing the company to launch strategic rollbacks and bundles during high-traffic shopping periods. Together, these tools are helping PanaSystems build brand awareness and repeat customer loyalty.
BIG WINS
Triple-digit growth
Double-digit increase in conversion
15% total ecomm revenue
CONCLUSION
PanaSystems’ success on Walmart Marketplace demonstrates the power of a well-rounded strategy, combining Walmart’s marketplace tools with SellerActive’s solutions. By optimizing listings, automating operations, leveraging Walmart Fulfillment Services, and promoting strategically, PanaSystems achieved significant growth and success on the platform and is well-positioned for continued expansion.
