Travelhouse, a Walmart Marketplace seller of affordable luggage sets, was exploring ways to improve brand visibility and grow sales. They decided to partner with Walmart teams to determine and implement a strategy to achieve their business goals, which proved a key step in catapulting their business forward.
GOALS
Improve visibility
and brand recognition
Increase traffic
and conversion
Maintain on-time shipping
and delivery metrics
The Strategical Breakdown
To fulfill these goals, Travelhouse leveraged our tools and solutions, namely Walmart Fulfillment Services (WFS) and our Search Engine Marketing (SEM) tool.
Increased advertising budget
By saving on shipping costs with WFS, Travelhouse was able to increase their advertising budget. They increased spending for their Search Engine Marketing (SEM) campaigns and chose to boost the promotion of their three-piece luggage sets to help increase brand recognition.
Competitive pricing approach
The reduced logistics costs of shipping with WFS also allowed Travelhouse to lower their product prices, providing them with a pricing advantage within Walmart Marketplace.
Prioritized fast delivery
Travelhouse decided to offer two-day delivery through Walmart Fulfillment Services (WFS), specifically for select under-performing items, to entice customers with fast, free shipping.
BIG WINS
With faster shipping, additional traffic generated by their SEM efforts, and competitive prices, Travelhouse exceeded their goals. Their strategy proved to be a winning one, with an impressive increase in clicks, conversion, and revenue.
+511%
Impressions
+472%
Traffic
+5%
Conversions
97.8%
Buy Box win rate
+113%
YoY
+978%
GMV*
*Data provided by Travehouse.
“Customers expect free two-day delivery when shopping online. With our wide assortment of products, 24/7 customer service, and the ability to offer one– and two-day delivery, we can reach more customers, are in a more competitive position online, and are able to offer the best customer experience on Walmart.“
– Xumeicheng, Operating Officer
The boost in Travelhouse’s traffic and sales is a direct result of their strategic and successful use of our powerful tools and solutions. If you’re looking to grow your business, SEM and WFS can help you reach new customers and help take your business to the next level.
