Walmart Marketplace sellers are dashing through the sales and delighting millions of customers this holiday season. Walmart’s channel for third-party sellers continues to break records and help businesses of all sizes exceed their expectations. Walmart Marketplace achieved its two biggest sales days ever as millions of customers shopped Walmart.com for Black Friday and Cyber Monday deals.
As more sellers discover the opportunities to grow through Walmart Marketplace, more are joining the platform and choosing to participate in Walmart events. Thousands of Walmart sellers had their highest Walmart.com selling days ever during Black Friday and Cyber Monday Deals events.
Customers and sellers count on Walmart, and we always aim to exceed their expectations. It’s inspiring to see so many sellers achieve milestones and grow their businesses with us. We’re grateful to the Walmart seller community for continuing to provide customers items they love all season long.
Manish Joneja
senior vice president
Walmart Marketplace and Walmart Fulfillment Services
Deals on Walmart.com continue all season long, providing more opportunities for customers to save on great items and sellers to grow sales. The following highlights cover Black Friday and Cyber Monday Deals events Nov. 8-14 and Nov. 22-27:
Breaking records
- Black Friday and Cyber Monday were Walmart Marketplace’s biggest sales days ever.
- Walmart Marketplace peak orders per minute jumped four times its previous high on Black Friday.
- Walmart Fulfillment Services (WFS), the end-to-end fulfillment service for Walmart sellers, achieved its four highest volume sales days ever. On Black Friday alone, WFS shipped nearly double the number of units than the year prior.
Growing together
- Thousands of sellers celebrated their highest sales days ever on Walmart.com and thousands of new sellers marked their first sale on the platform.
- Around 40% of Walmart Marketplace orders included an item sold by small and medium-sized businesses.
- Sellers are increasing their adoption of solutions and services provided by Walmart to help increase their sales.
