Saving money and living better isnât just a promise â itâs at the heart of what we do at Walmart every day. That means offering the right products at the right prices, but it also means listening to our customers and evolving to meet their needs. Whether it’s families shopping for household essentials or businesses purchasing office supplies, weâre here to make life easier, more affordable and more connected.
For the many businesses we serve, that commitment extends beyond just great products â itâs about providing the right tools, insights and solutions to help them operate efficiently and grow. To better understand the needs of small and medium businesses (SMBs) and nonprofits, Walmart Business commissioned a survey1 of nearly 500 decision-makers. The results were clear: growth is the priority, but operational challenges are holding them back.
Our survey results indicated that for most SMBs, sales and marketing are the top focus areas for 2025, but they anticipate that nearly 40% of their workweek will be spent on administrative tasks like:
- Managing spend and cash flow (79%)
- Managing inventory (65%)
- Managing payroll (51%)
Thatâs time pulled away from attracting customers and driving growth â the things that matter most.
We heard loud and clear that SMBs need better tools to save time, cut costs and operate more efficiently. When we dug deeper, four key themes stood out:
Better inventory solutions: One-in-three businesses surveyed rely on âout of stockâ triggers to reorder, rather than structured monitoring or automation.
More online options: A majority of those surveyed plan to keep or increase their purchasing mix from marketplaces in 2025, as a powerful alternative to managing multiple direct supplier relationships.
Cost-efficiency is key: 75% of SMBs surveyed actively look for membership rewards and discounts when making routine purchases.
Faster fulfillment matters: Bulk orders and same-day delivery are must-haves for routine purchases such as tech, supplies and workplace food needs.
How Walmart is helping SMBs find smarter, more cost-effective solutions
Through Walmart Business, weâre making it easier for businesses to streamline operations with features designed to cut costs and simplify purchasing:
- Multi-user accounts, shared payments and subscriptions, so teams can manage spending more effectively.
- Access to our 1P and Marketplace assortment, offering tens of millions of business-relevant products at competitive prices with pick-up and delivery options, including same-day.
- Walmart Business+ perks, including spend analytics and management tools, free shipping and 2% rewards on orders of $250 or more2 â helping businesses maximize every dollar.
Weâre not just offering products. Weâre helping SMBs operate smarter, faster and more efficiently.
Scaling up: How Walmart Marketplace helps SMBs find new customers
Walmart Business is one piece of how we support businesses. Whether itâs stocking the right products, offering operational tools or helping businesses reach more customers, weâre committed to providing solutions that drive success.
For businesses looking to increase sales and expand their reach, Walmart Marketplace offers real opportunities to grow by selling to both consumers and businesses. Our Marketplace is expanding quarter over quarter, year over year â which means more opportunity for sellers on our Marketplace. Weâre building a full ecosystem to help sellers succeed, including:
- Advanced tools to drive brand visibility
- Dedicated support to optimize performance
- Resources designed for long-term success
In Seller Center, sellers can access tools to elevate their Search Engine Marketing (SEM) to help them reach a broader audience. Through this centralized platform, businesses can:
- Advertise product listings with Google Shopping Ads, reaching beyond Walmart to millions of Google users.
- Maximize return on ad spend (ROAS), since Marketplace sellers see an average ROAS of 4:1 through seller-funded SEM.3
Whether itâs Walmart Business, our growing Marketplace or one of our other B2B offerings, weâre committed to helping businesses thrive.
By delivering affordable products, streamlining operations and offering revenue-generating and brand boosting opportunities, weâre giving SMBs the support they need to grow, adapt and stay competitive â no matter where they are in their journey.
Thatâs the Walmart way.
1 Walmart Business commissioned a survey of SMB and non-profit decision-makers with Morning Consult. This poll was conducted between January 3 â 17, 2025 among a national sample of 499 U.S. Adults 18+ who are currently employed as either an owner, founder, co-founder, purchasing manager/buyer, office manager or administrator, operations manager, or inventory/supply chain manager, at a company with under 500 employees.
2Â Terms apply
3Â Walmart first-party data, YTD FY25 and Q3 FY25
