BestWheelsOnline.com has had the same mission since they opened in 2001: help customers find the right tire and wheel for their vehicle.
When they were looking to expand online, they wanted a partner that had the reach to grow their eCommerce business, and the tools to easily connect them to the right auto shoppers. With Walmart Marketplace, they found both. Walmart’s autofitment tools let customers search for parts by their car’s make and model, which means they can shop with confidence knowing they’re buying parts that fit. Eager to establish their presence and reach the loyal, motivated auto customers shopping on Walmart, BestWheelsOnline decided to partner with GoDataFeed.
GOALS
Increase online visibility
Manage catalog effectively
THE STRATEGIC BREAKDOWN
Increased online visibility
Accurate and detailed product descriptions are essential for driving sales and building customer trust. When BestWheelsOnline joined Walmart Marketplace, they were sitting on a massive catalog of more than 24,000 listings, and wanted a way to upload their items quickly and accurately—which is why they turned to GoDataFeed. A leading product feed platform, GoDataFeed helped them bring their entire catalog over to Walmart, all while optimizing each listing for visibility and conversion. By tailoring listing data to match Walmart’s specifications, GoDataFeed made sure customers searching for items in BestWheelOnline’s catalog would find them. With their help, BestWheelsOnline was able to increase online visibility and boost sales, resulting in 200% sales growth on Walmart.
Effective catalog management
When BestWheelsOnline saw how quickly they were growing on Walmart Marketplace, they realized they needed support with catalog management so they could continue to focus on growth. GoDataFeed stepped in to help BestWheelsOnline investigate inventory discrepancies, ensuring they never sold an item they didn’t have in stock or missed the opportunity to sell an item that was in stock but not listed. GoDataFeed also provided guidance on any catalog issues, helping BestWheelsOnline distinguish between simple feed-level solutions they could address on their own, and larger cases that required support. Whatever the concern, GoDataFeed would either provide hands-on help through Zoom, or manage the support case on behalf of BestWheelsOnline directly.
“We wanted to create a bigger presence in the market and reach more customers online. Now we’re proud to be the #2 seller of tires and wheels in the U.S. on Walmart’s Marketplace.”
Bryan Montalbano
President, BestWheelsOnline.com
BIG WINS
200%
sales growth on Walmart
50%
overall eCommerce growth
Month-over-month
momentum that kept revenue in high gear
Powered by partnership
With GoDataFeed’s partnership, BestWheelsOnline was able to quickly and easily take advantage of the millions of customers and built-for-auto eCommerce capabilities on Walmart Marketplace. By continuously optimizing product listings for visibility and managing their catalog effectively, BestWheelsOnline is well poised to continue growing month-over-month on Walmart.
Your Privacy Choices
