There’s something special about sneakers — the way a fresh pair can make you feel like you can jump higher, run faster, or just express a bit more of who you are. Sneakers have become interwoven in our daily lives — and lately, into my own family’s story in a big way.
Today, I’m thrilled to announce a major step forward for Walmart and for sneaker lovers everywhere: we’re once again expanding our assortment of elite brands through a collaboration with Stadium Goods, one of the premier marketplaces for authentic, premium sneakers. Just in time for the holiday shopping season, exclusive Stadium Goods styles are now available through Walmart Marketplace on Walmart.com.
From iconic Air Jordans to legendary Air Force 1s and more, our customers now have more direct access to some of the most coveted sneakers out there — backed by Stadium Goods’ reputation for authenticity and selection.
A sneaker story — from my family to yours
As someone who leads Walmart’s Marketplace business, I spend my days thinking about how we can bring more value, excitement, and choice to our customers. But as a dad, I get to see firsthand just what sneakers mean to the next generation.
My twin boys are growing fast. Lately, they’ve both caught the sneaker bug. Watching their faces light up when they unbox a new pair of Kids Jordan 4s is a moment I cherish. They don’t just wear sneakers — they race, leap, and imagine they’re flying like their basketball heroes. For them, these shoes are more than footwear; they’re a way to dream big, show off their personalities, and (as they remind me daily) try to outpace each other wherever they can.
It’s that sense of excitement and possibility that we want to bring to every Walmart customer. Whether you’re a dedicated sneakerhead searching for that hard-to-find release, a parent like me looking to surprise your kids, or someone who wants to elevate their everyday style, you’ll now find an unbeatable selection and value at Walmart.com.
Why this expansion matters
Our customers trust Walmart to deliver not only everyday essentials, but also the latest and most in-demand products including premium-brand sneakers. With Stadium Goods joining our platform, we’re making it easier than ever for shoppers to find verified, sought-after kicks at competitive prices, all while enjoying the ease and reliability of shopping with Walmart.
And this is just the beginning. The Walmart Marketplace launch of Stadium Goods is part of our broader commitment to offer customers more of the brands they want — whether they’re collectors, trendsetters, or families like mine. We’re proud to now offer one of the largest selections of premium sneakers anywhere, right at your fingertips.
Join the celebration
To mark this launch we’re inviting you to share your Walmart.com sneaker finds on social media. Tag @Walmart so we can see your style, your stories, and your sneaker spirit.
With holiday shopping ramping up, there’s never been a better time to grab that pair you’ve been eyeing.
Whether you’re hitting the court, stepping out in style or surprising a loved one with a coveted pair of sneakers, here’s to more comfort, more choice, and more unforgettable moments — one pair at a time.
 Your Privacy Choices
