One of the first Christmas gifts I remember receiving as a kid was a 5-pack of Hot Wheels. That was the only way you could get this black Trans-Am that I wanted so badly. Feels like yesterday I opened that pack and began my lifelong passion for collecting. Today, I’m excited to share how Walmart is opening a whole new universe for collectors and fans at New York Comic Con (NYCC).
Happening at NYCC
Expanding our collectibles universe at NYCC
We’re unveiling major expansions to our collectibles universe with a lineup of exclusives and experiences at booth #2821, October 9-12, at NYCC!
Exclusive comics & collectibles:
Walmart is debuting limited-edition comic books—created in direct collaboration with the likes of DC, Marvel, Image, and Skybound—as giveaways and prizes throughout the event, only at our booth. Collectors know not all covers are created equal and many of the comics we’re giving away are the kind of print runs that disappear fast and get talked about for years. Highlights include:
- Supergirl: Woman of Tomorrow #1, Virgin—500 copies by artist Biliquis Evely, Trade Dress—limited to 1000. And writer Tom King will be in our booth on Sunday, Oct. 12, signing copies.
- Usagi Yojimbo 1984 #1 Ashcan, by artist Stan Sakai limited to 750. Stan will be at the Walmart booth on Saturday, Oct. 11, signing copies.
- Marvel Zombies #1 (Covers A-D), limited to 1000 per cover.
- Transformers #25, by artist Jae Lee. Limited to 750.
- G.I Joe #321, cover by artist Jae Lee, a reprint from a silent version from the 1980s. Limited to 750.
- A VeeFriends special story edition comic book and sticker pack, capped at 7,500 bundles. Founder Gary Vee will appear on a live stream and sign copies at our booth on Thursday, Oct. 9.
- An exclusive McFarlane toy and comic set. Todd McFarlane will appear on a live stream and later sign copies at our booth on Friday, Oct. 10.
Step into the Walmart multiverse: A 360° NYCC takeover
This year at New York Comic Con, Walmart is redefining the fan experience with an immersive, multi-world activation that connects collectors with what they want, where they want it, with surprises along the way.
Explore the Walmart multiverse
Our booth features three dynamic realms—each packed with exclusive products, interactive quests, and collectible rewards:
The hero-verse:
Where pop-culture icons come to life.
The wonder dome:
A vibrant arena for collecting, battling, and trading.
The dark realm:
For fans who like their collections with an edge.
Shop specially curated toys and action figures instantly with QR codes throughout the realms. Also, unlock digital puzzles for a chance to win exclusive prizes like Marvel Zombies #1, Supergirl: Woman of Tomorrow, G.I. Joe, Transformers, and Usagi Yojimbo. Available in limited quantities, first come, first served.
Unmissable moments
Meet industry legends:
Autograph sessions with Gary Vee (Thursday), Todd McFarlane (Friday), Stan Sakai (Saturday) and Tom King (Sunday). Signings, with the exception of King’s, will be witnessed by a CGC representative for authenticity, with complimentary security bags for grading submissions.
Livestreams galore:
Experience 25 exclusive livestreams from our booth—on-site or at Walmart.com/live.
Beyond the booth: The Walmart Delivers Lo-Fi Play
Step outside the show floor into the Walmart Delivers Lo-Fi Play truck, a nostalgic hub for iconic throwback videogames. Climb the live leaderboard and stock up on collectible swag while you’re there. If the classic games revive that throwback vibe you’ve been missing, get them delivered back home easily from the Walmart app.
The launch of Shortboxed on Walmart Marketplace
We’re excited to announce the launch of Shortboxed, one of the largest and most trusted comic book marketplaces in the industry. With a catalog of more than 75,000 books from thousands of sellers—including top dealers and comic shops such as Reece’s Rare Comics, Harley Yee Rare Comics, Graham Crackers Comics, Worldwide Comics, Cape & Cowl Comics, and Heroes Comics—Shortboxed will feature a large portion of those on Walmart Marketplace making it easier than ever for fans to discover, buy, and sell comics they love.
Walmart Marketplace is the first marketplace where Shortboxed is bringing its collection to customers—expanding access to authentic, high-quality comics backed by the trust, convenience, and value both brands are known for.
A digital destination for comic collectibles
This isn’t just a booth—it’s a manifestation of Walmart as a digital destination for collectible comic books. We’re ramping up our efforts to make collecting accessible for all—families, fans and first-timers—delivering the latest, some of the rarest and the most exciting exclusives at the best value, both online and in-store. And with secure, authentic transactions, you can shop with confidence.
See you in the multiverse!
NYCC is just the beginning. With the launch of Shortboxed, exclusive collaborations and an expanding collectibles marketplace, Walmart is investing in the future of fan culture. From my childhood favorites to the next generation of heroes, we’re here to help you build your story, one collectible at a time.
See you in the multiverse—and happy collecting!
