When Jessica Tian left her role as an engineer to care for her newborn son, she never imagined it would be the first step on a new career path. Inspired by the belief that everyone deserves a comfortable home, Jessica founded ComfiTime—a Fremont-based brand dedicated to creating high-quality home products that can make any space cozy and inviting.
Since then, ComfiTime has expanded to offer stylish travel gear and a new line of arts and crafts products. While her business idea turned out to be a winner, Jessica had to overcome quite a few hurdles. As most of their products are manufactured overseas, international shipping was chief among them.
“We were relying on freight forwarding services, but the high costs and issues with shipping speed and reliability were significant pain points. We had to deal with several incidents of long-delayed shipments and missing inventory.”
Jessica Tian,
Founder and CEO, ComfiTime
GOALS
Reduce import costs
Import goods faster
Improve shipping reliability
Everything changed when ComfiTime started shipping with Walmart Cross Border: Imports in 2024. The program provided the price, speed, and dependability they needed to save time and money while streamlining their international logistics.
After starting with Full Container Load (FCL) shipments, ComfiTime began taking advantage of our Less Than Container Load (LCL) service to increase flexibility. LCL allows ComfiTime to ship with greater frequency, without having to wait until they can fill an entire container.
The Strategic Breakdown
Saved on shipping with reduced rates
Walmart’s strong negotiating power and advanced logistics network helped ComfiTime reduce their shipping costs by up to 50%, allowing them to offer more competitive pricing to customers.
Stayed flexible with LCL shipping
LCL allows ComfiTime to ship on the schedule that works best for them by sending smaller batches more frequently. They were able to send 16 LCL shipments in just five months, compared to three FCL shipments over a six-month period.
Kept inventory stocked and ready to sell
The program’s fast shipping speeds and reliable performance help ComfiTime expedite replenishment to keep high-demand products available and bring new items to market quickly.
Shipped from multiple ports based on manufacturer
With LCL service now available in select ports across Asia, ComfiTime can send smaller shipments from the port closest to each of their manufacturers—without having to consolidate items.
Leveraged Walmart’s designated customs broker
ComfiTime opted to use a Walmart-approved customs broker instead of sourcing their own. The broker works closely with ComfiTime to resolve issues quickly and keep shipments moving.
Results
Double-digit GMV increase
since starting to use LCL service
Up to 50% savings
compared to the cost of traditional freight forwarders
Data provided by ComfiTime, 2025
“Walmart’s LCL program has truly optimized our shipping to the U.S., and I’d highly recommend it to any seller looking for a fast, reliable, and cost-effective freight solution.”
Jessica Tian,
Founder and CEO, ComfiTime
Thanks to the power of Walmart Cross Border: Imports and the flexibility of its LCL service, ComfiTime has been able to transform their logistics and accelerate growth. Jessica’s experience has been so positive that she’s already exploring other Walmart Fulfillment Services (WFS) programs, including Multichannel Solutions.
Walmart Cross Border: Imports is now available in ports across China, India, and Vietnam, with coverage continuing to expand. If you’re not already using WFS to streamline fulfillment, sign up today to get started!
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