The holiday season is just around the corner! This is your biggest opportunity to get your products in front of millions of active shoppers. But, in today’s world, it’s not just about what you sell—it’s how you ship it. Fast, reliable delivery is key to winning customers and driving sales.
What if you could promise faster, more accurate deliveries to customers with less effort and guesswork? With Walmart Marketplace, you have two powerful options to make this happen.
Streamline your process: Automate with Simplified Shipping Settings
Walmart rewards listings with fast shipping by giving them better placement in search results and a higher chance of winning the Buy Box. But offering fast, nationwide shipping isn’t always simple. Overpromise on delivery? You risk late orders, unhappy customers, and a drop in your performance metrics. Underpromise? You could lose out on sales to competitors.
Simplified Shipping Settings takes the guesswork out of the equation. It cross-references real-time carrier data with your fulfillment locations to automatically calculate the most accurate and competitive delivery promise for each customer. Overall, it helps you:
Ship with confidence
Walmart Marketplace’s system creates precise, location-based delivery promises. No more manual updates.
Unlock fast shipping, customized by region
Automatically offer deliveries in one, two, or three days without risk of missing the expected delivery date.
Protect your performance metrics
Ship on time and as recommended—and keep your On-Time Delivery score from being affected by carrier-related delays.
Save valuable time
Do away with complex templates. Configure your settings once and let automation handle the rest.
Pro tip! Make sure you offer free standard shipping across the 48 contiguous states. This is a program requirement, and a proven way to boost your conversion rates
Getting started with Simplified Shipping Settings is easy! You can set up your new, smarter shipping strategy today in just a few clicks.
1. Head to Seller Center
On the Simplified Shipping Settings page, click Get started.
2. Configure your setup
Add information about your carrier methods, priority (cost or speed), and fulfillment center locations. Our one-click option can help you migrate all eligible items instantly.
3. Go live!
Once saved, your settings are active and will start generating smarter delivery promises for your customers.
Unlock the ultimate holiday hack: Let WFS handle all your fulfillment needs
Looking to optimize your time and resources even further? Offload the operational heavy lifting entirely to Walmart Fulfillment Services (WFS), a comprehensive, end-to-end shipping solution. You send your inventory to Walmart’s fulfillment centers and they handle the rest. Imagine a holiday season where you don’t have to worry about packing orders, managing carriers, or handling returns. WFS covers:
- Secure storage and warehousing—with waived peak season storage fees for a limited time¹
- Picking, packing, and reliable shipping
- Prompt customer service and returns handling
Best of all, all items fulfilled by WFS automatically qualify for ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags. Sellers with these tags see 50% GMV growth, on average!²
¹Conditions apply. Peak season is 10/1/2025–12/31/2025. Standard storage fees of $0.75 per cubic foot per month still apply. Storage costs will be automatically adjusted for the duration of the promotion.
²Walmart first-party data, 6/30/2024–6/30/2025.
Don’t wait to start winning: Peak shopping season is here
A winning shipping strategy is your key to a successful holiday season. Whether you let Walmart handle it all with WFS or take the reins with the automated power of Simplified Shipping Settings, you’re setting your business up to delight customers and drive more sales.
Choose the path that’s right for your business and get started today. Plus, discover more ways to maximize holiday sales with Walmart in the Walmart Marketplace Holiday Hub.
