It may be peak summer outside in the U.S., but we’re getting our Marketplace ready for the fast-approaching holiday season. As our teams gear up for the busiest shopping season of the year, we’re excited to unwrap a special set of gifts—just for our valued Walmart Sellers community!
Walmart is the place for holiday shopping—for customers and sellers alike. Last year, Walmart Marketplace had its highest sales day ever and set a single day conversion rate record during the busy shopping period of Nov. 25–Dec. 2¹. With advance planning, you can leverage this momentum to grow your business and maximize holiday sales. Now’s the time to finalize your strategy for three holiday selling fundamentals: great assortment, low prices and fast fulfillment.
We’re here to help with new ways to help you save, scale and shine:
List Customer Favorites and Earn up to 100% off Referral Fees
Our free Assortment Growth dashboard makes it easy for sellers to identify customer favorites, the most-searched and best-selling items. Now sellers across categories can enjoy up to 100% off referral fees on customer favorite items with competitive prices and fast shipping.
Stock Up Stress-Free with WFS
Stay in stock and worry-free! For sellers using Walmart Fulfillment Services, we’re waiving peak season storage fees from October through December 31. That means you can send in more inventory to meet the surge in holiday demand—without the extra costs that come with the busiest shopping months. WFS handles picking, packing, shipping, and customer service, so you can focus on growing your business while we deliver a holiday magic to our customers.
Enjoy Expanded International Transport Options
We’re making it even easier for sellers to move merchandise from international manufacturing hubs to Walmart customers. With the addition of two ports in Vietnam, you can now send your inventory to Ho Chi Minh City and Hai Phong. From there, Walmart takes care of the rest—moving your items to our fulfillment centers and then to customers’ doorsteps. More options mean more peace of mind and effortless fulfillment. Use Walmart Cross Border to position your inventory now from seven ports across Asia for fast holiday shipping so you can meet the inbound date to our U.S. fulfillment centers by mid-October.
Unwrap Big Savings Across all Your Sales Channels with Multichannel Solutions (MCS)
Multichannel Solutions (MCS) enables sellers to save on shipping costs and seamlessly fulfill items from anywhere – including Walmart.com, company websites, social media shops, and other marketplaces, including Amazon, eBay, Shein, Temu and more. Now through October 1, sellers using MCS for the first time get a 30% discount on services. Items ship via Walmart Fulfillment Services (WFS) in unbranded packaging, and our Multichannel Solutions program costs 15% less, on average, than other marketplace fulfillment providers².
We’re committed to helping Walmart Sellers thrive and making it easy for customers to find everything on their holiday lists. These launches and incentives are our way of saying thank you—and ensuring you have every advantage heading into the holidays.
Ready to unwrap your success? Don’t wait—these offers are available for a limited time. For more information about these incentives and to join Walmart Marketplace today, visit https://marketplace.walmart.com/.
Happy holidays (in July) from all of us at Walmart Marketplace!
1 Source: Walmart Internal Sales Data, Nov. 25-Dec. 2, 2024
2 Fulfillment cost per item, on average. Walmart first-party data, February 2024–December 2024
