Five years with WFS: An original seller’s journey and tips

Walmart Fulfillment Services (WFS) Vice President Jare’ Buckley-Cox recently sat down with seller Jack Sheng, whose startup was part of the WFS beta program in 2019. Five years later, Jack remains heavily involved with WFS as Corporate Advisor for PicassoTiles.

Hear how Jack has leveraged WFS to grow multiple businesses and about the services he’s most excited to see—plus, get advice for newer sellers!

Register to save your spot and learn how to prepare for the busiest season of the year.

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Enjoy NEW benefits with the Pro Seller program

You can now qualify for even more benefits that can help you stand out from the crowd on Walmart.com. Simply meet the updated eligibility criteria and achieve Rising Seller, Advanced Seller, or Pro Seller status—no application required.

At each tier, you can enjoy perks like faster payouts, credits to exciting Walmart programs, referral fee discounts, and ultimately, the Pro Seller Badge next to your business name on each of your listings. Visit Seller Center to view your status and start earning rewards.

View Pro Seller status

Showcase your best offers and help win more customers with Flash Deals

Our Flash Deals weekly program highlights popular, seasonally relevant items. Participating is a great opportunity to reach new customers with high-trafficked product placements and help boost sales with compelling discounts.

To be considered, only put forward offers with the lowest price compared to other online retailers and items with free expedited shipping that get delivered in three days or less. Ready to get started? Submit your Flash Deals in Seller Center by the targeted feature week deadline.*

Submit Flash Deals items

*Weekly submissions are due every Sunday at 11:59PM PST. *Open only to sellers that have been invited to participate in Flash Deals.

Check out dynamic bidding for Sponsored Products

Walmart Connect recently introduced dynamic bidding, an optimized bidding strategy for Sponsored Products campaigns. With this new feature, the platform automatically adjusts cost-per-click bids in real time, raising the base bid by up to 100% or lowering it by as much as 50% based on the likelihood that a customer will purchase the advertised item.

Learn more

Offer alert! See how CedCommerce can fuel your success on Walmart.com

Since 2017, solution provider CedCommerce has empowered homegrown brands to grow into thriving businesses on Walmart Marketplace. By providing core services around item setup, inventory, order, and price management, and more, CedCommerce can help you stay competitive and positioned for growth. Sign up today and enjoy a 20% discount on their integration services, along with an additional 50% off of their marketing services.

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Elevate your ad campaigns with a new certification from Walmart Connect

The Walmart DSP Certification offers an in-depth overview of the value and benefits of Walmart Demand-Side Platform. You’ll learn media planning and best practices for setting targeting strategies. Also, how to analyze measurement and reporting to optimize your campaign to potentially achieve even better ad performance.

Get certified

No spooky surprises! Make sure your Halloween items adhere to our policy

Planning to sell Halloween products this year? Ensure you’re up to date with Walmart’s Prohibited Products Policy. Remember, if you’re new to selling Halloween products, you’ll need pre-approval.

Read policy