1 Repricer
Automate your pricing management based on rules you set
One of the best ways to keep your offers competitive on Walmart.com is to leverage our Repricer tool. It helps save you time by automating an otherwise tedious and manual process. Plus, it can help you stay ahead of the game in an environment where online prices are constantly shifting.
Choose from the following strategy rules to best suit your business needs:
- External Price
Stand out from the competition by adjusting your prices to beat or meet prices on other eCommerce platforms. - Buy Box Price
Automatically make updates to help you beat the Buy Box price on Walmart.com. - Competitive Price
Adjust your price to beat whichever price is most competitive between the Walmart Buy Box price or external price.
2 Success Hub
Expert guidance, available directly in Seller Center
Next is a convenient destination where you can go to take your efforts up a notch. Success Hub makes it easy by identifying specific items in your catalog with potential for improvement in areas like pricing, inventory, and assortment.
What’s more, we’ve made multiple enhancements to Success Hub this year that can help you achieve your goals faster. Here’s a quick look at what’s new:
- Increased inventory optimization
- Automatic Repricer enrollments
- A new, dedicated page to see all suggestions relevant to your catalog
- And more!
With Success Hub, you no longer have to waste time playing a guessing game. Recommendations are strategic and personalized to your business with growth being the goal. In fact, Marketplace sellers who consistently accept Success Hub recommendations can see additional GMV.
3 Buy Box Report
Visibility into products that competed in the Buy Box
The solutions above are designed to help you increase your chances of winning the Buy Box. So, how will you know whether your items have won? Simply log in to Seller Center and select Reports under Analytics. You’ll be able to scroll to and download your own Buy Box reports. Within the report you’ll discover the nitty-gritty details, including SKUs, whether your products have competed in the Buy Box, whether you won, and more.
Keep in mind, Walmart analyzes all attributes of your item listing, not just pricing, when determining the Buy Box winner. With that, we’ll leave you with one last pro tip—check your Listing Quality score often. Select Improve LQ Score and then Offer to uncover your price in comparison to the competitive price so you can adjust accordingly.
Remember, customers have more options than ever before, making it incredibly important for your listings to stand out with the best offer. We encourage you to use these tools to help power your pricing strategy and keep your offers competitive on Walmart.com.
Sources: 1 – Citi Branded Cards & Wakefield Shopping Survey Findings, December 2023.
