5 ways Walmart Fulfillment Services can benefit your business

At WFS, we pick, pack, and ship your products so they get to customers anywhere in the continental U.S. within two days.² These products automatically earn ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags on Walmart.com. 

The tags are not only attention-grabbing, but they help drive key areas of performance for sellers. For example, product tags can help improve search rankings and product visibility and increase Buy Box wins—ultimately leading to higher conversion. In turn, sellers see 50% GMV growth, on average, with ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags. Even sellers with previous 2-day shipping see an average GMV lift of 50%^* for both sortable and non-sortable items.³ 

Also, your items are automatically included in the Walmart+ ‘free shipping’ subscription program. This helps sellers continue to build loyalty with shoppers and increase their Customer Lifetime Value (CLV). 

²Non-peak. Some items over 30 lb. excluded. Only available in the contiguous U.S.
³Walmart first-party data, February 2024-July 2024.
⁴2024. 

WFS has some of the lowest rates in the industry—15% less than most competitors, on average.⁵ With our simple and straightforward pricing structure and promise of no setup, monthly, or hidden fees, it’s a clear choice for low-cost fulfillment. 

To easily estimate prices for storing and fulfilling your products, use the WFS cost calculator. 

Sellers can also save through the Walmart Preferred Carrier Program, which offers Walmart-negotiated rates for small-parcel, less-than-truckload, and full-truckload shipments to WFS fulfillment centers.⁶ 

⁵Fulfillment cost per item. Walmart first-party data, January 2024-June 2024.
⁶Currently available for select sellers only. Find eligibility requirements here. 

Returns are easy through Walmart’s Free & Easy Returns program. For WFS sellers, we’ll handle the returns process—including customer service inquiries—for you. This helps reduce operating costs and allows you to prioritize growing your business. 

Your customers can make hassle-free returns online or in one of our nearly 5,000 Walmart stores across the U.S. Offering customers flexibility improves their experience and helps build affinity with your brand.  

Using WFS unlocks an ecosystem of solutions and tools created to help you provide a great customer experience. You’ll find instructional articles and videos in Marketplace Learn along with suggestions on which items we recommend restocking or converting to Walmart-fulfilled in Success Hub. 

While WFS can support you in the customer-facing side of your Marketplace business, it also helps streamline backend operations. And this goes beyond picking, packing, and shipping. Let us take on tasks that cater to your individual needs, so you can boost your business’s potential. 

We’re continuously innovating and offering new value-add services to help optimize operations. These include:

• Multichannel Solutions for fulfilling orders from any eCommerce site through WFS
• Walmart Cross Border for simpler ocean-freight transportation from Asia to the U.S.
• Prep Services for outsourcing your poly bagging and item labeling
• Multi-box fulfillment for easy shipments of kits, sets, and bundles
• And more!

Items that meet these requirements are perfect for WFS: 

• Up to 500 lb., including packaging 
• Maximum dimensions of 120″ x 105″ x 93″, including packaging 
• No regulated or perishable items that require temperature control 
• Must ship to Walmart fulfillment centers from within the U.S. or clear customs before arriving at our facilities. International sellers can also leverage our Walmart Cross Border program for U.S. customs clearance support
• Must be acceptable in the WFS program. See WFS Prohibited Products and Marketplace Prohibited Products Policy for details