Review Accelerator
Generate more reviews to help boost sales
A great addition to your tool kit, Review Accelerator can help you increase the number of reviews for your Marketplace listings so you can gain trust and establish credibility where it matters most.
Log in to Seller Center, click on Growth > Review Accelerator
Strengthen your catalogâs appeal with impactful reviews
Get started in just a few clicks
Select the eligible items you want to enroll.
Set a target number of 5-20 reviews.
Choose an incentive from $5 to $25 or 25% of the item priceâwhichever is lowerâto entice customers.
Enroll items.Â
Thereâs no commitment necessary
If you change your mind, you can unenroll an item at any time.
Leverage impactful insights
From a review that shares whatâs working to feedback about an area that needs improvingâreviews help you make decisions that can move your business forward.
Remember to check back oftenâeligible items are refreshed by Wednesday of each week.
How it works
- After a customer purchases your enrolled item on Walmart.com, they will be asked to share feedback for a small incentive.*
- Each eligible item enrolled in the Review Accelerator program is charged a $5 service fee per review.
- The Cost Per Review column of the dashboard shows your total cost per review, which is the sum of in the incentive amount + the service fee.
- You are only charged for the target number of reviews per participating item.
*Incentives are only disclosed after a customer has made a purchase. All reviews collected from the program will be badged incentivized. Walmart will not entertain any request to modify or remove any item reviews unless it is in violation of the Walmart UGC/ Ratings and Review Policies. Pricing and eligibility requirements can change at any time.
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Frequently asked questions
Yes, the cost per incentivized review is the sum of a $5 service fee plus the customer incentive amount. The minimum incentive amount per review is $5. The maximum incentive amount is either 25% of the itemâs current price or $25, whichever is lower.
For example:
- If the itemâs retail price is $32, the incentive can be $5-8.
- If the itemâs retail price is $500, the incentive can be $5-25.
Walmart determines eligibility based on a proprietary algorithm that considers various factors, including published status, review count, and projected demand. If multiple items in your catalog are eligible, we prioritize them in descending order of confidence based on the algorithm.
Itâs possible that your published catalog doesnât have any items that meet our criteria for the program. The list of eligible items is refreshed by Wednesday of each week.
We cannot override the criteria to make items eligible. Item eligibility is determined by a proprietary algorithm.
Yes. All customers invited to leave reviews through Review Accelerator are Verified Purchasers, meaning Walmart has verified they have purchased the participating item. Also, incentives are only disclosed to customers after they make a purchase.
Walmart will not modify or remove a review unless it meets the guidelines for removal. See our Request to remove a review article for more information.
