As a Walmart Marketplace seller, you work hard year-round to provide customers with excellent products and customer service, but the holiday season is really your time to shine.

While plenty of consumers’ pre-holiday shopping is done last minute, that doesn’t mean you should procrastinate your preparation. We’re here to help! Discover everything you need to know about standing out and driving sales on this year.

Make a pricing list and check it twice…or three times

Prepare your catalog for the holidays by keeping a close eye on pricing and promotions.

Shine bright with a high Listing Quality score

Get your listings in sparkling shape to fuel sales, and take the guesswork out of it with the Listing Quality Dashboard.

  • Check your score in the Listing Quality Dashboard
  • Be sure to have clear Titles, Descriptions, Images, and Attributes for all your listings
  • Include at least 4 high-resolution, professional photos
  • Don’t forget 3-10 Key Features for each listing
  • Become an optimization expert and learn how to achieve top performing listings on with the Listing Quality guide

What was under the tree last year?
Something for everyone…

purchasedĀ each week

purchasedĀ each day

purchasedĀ each week

Source: Walmart first-party data; April 2020. Reflecting November 1ā€“December 31, 2019.


Canā€™t-miss key categories

Winter fashion

Holidays at home

Holiday toys

Food gifts

Beauty & grooming

Tech & gaming

Sporting goods

Sales & deals across the board

Give the gift of fast shipping

Fast & free delivery is a proven strategy to win more sales. Choose your preferred delivery program from our portfolio of fast-shipping solutions.

  • Optimize your shipping settings with custom Shipping Templates for improved catalog performance
  • Enable free TwoDay and ThreeDay delivery nationwide or regionally to improve your product visibility and conversions
  • Diversify your portfolio of shipping carriers, or upgrade to better shipping methods
  • Follow our packaging rules and ship same business day with valid tracking
  • Prep for last-minute shopping and extend yourĀ shipping cutoff dates if possible

Use all-new Shipping Templates

Our gift to you: streamlined, customizable Shipping Templates that make shipping setup easy.

Custom templates

As a seller, you can customize your setup based on your fulfillment network, preferred shipping carriers, and assortment needs.

Granular delivery

Drive conversion with faster shipping in regions where you can reach customers in just two days.

Flexible transit times

Delight customers by matching your delivery promise with the actual delivery time.

Monitor shipping carrier cutoff dates!

Retail Ground December 16
First Class December 21
Priority Mail December 21
Priority Mail Express December 22
Ground December 13
3 Day Select December 19
Next Day Air December 23
Ground - 4 day December 17
Express Saver - 3day December 18
2Day Delivery December 19
Overnight December 21

Stay on the ‘nice’ list

Customer service is even more important this time of year.

  • Include packing slips with all your shipments to streamline returns
  • Provide excellent customer service within 48 hours (including weekends)
  • Track your performance using the Seller Scorecard in Seller Center and maintain your ODR
  • Offer free return shippingĀ and enable in-store returns
  • Update yourĀ return policy with clear guidelines, contact information, and a longer return window to accommodate gift returns

Did you know…?

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