Sell on Walmart Marketplace


Store and ship your products with WFS

U.S. eCommerce growth on a 2-year stack
SKUs with additional SKUs added daily
year-over-year growth in U.S. GMV delivered by Walmart Fulfillment Services

Start selling on and tap into our ecosystem of omnichannel solutions—like WFS—designed to support your success.

Reach more.
Sell better.

When you sell on, you join a curated community of professional sellers and gain access to millions of monthly visitors who have become loyal customers. And, when you enroll in Walmart Fulfillment Services (WFS), you unlock your Marketplace success with our world-class supply chain.

Zero monthly
or setup fees

Keep it simple with our pricing structure

Walmart’s everyday low prices don’t stop with our customers. After the New-Seller Savings discount period ends, sellers benefit from reasonable commission rates on our Marketplace.

120 million unique monthly visitors to*

Benefit from frequent and loyal shoppers

When you sell on Walmart Marketplace, your catalog has the potential to be seen by millions of shoppers looking for products just like yours.

*Comscore Media Metrix, October 2021

50% GMV growth on average for items that are fulfilled by WFS

Tap into our best-in-class supply chain

WFS provides the scale, quality, and efficiency needed to deliver your orders quickly and help you grow a successful business on

You’re in good company.

ACKTIFYTurner CobdenWe found 30 million new customers, and all we are seeing is continued growth for products that we’ve never sold before.
PACKABLERishu ThukralSimply fantastic support and thought leadership from WFS in helping set up and scale our WFS sales exponentially in a short amount of time. They’ve brought us analytical insights and logistics resources at the scale you’d expect from Walmart, but with the agility of a startup.
GOTRGLarry VelmanWe more than quadrupled the volume monthly. We saw terrific growth on Walmart Marketplace.
ONECALLBrian LackeyWe strive for perfection and efficiency on every transaction. Walmart’s ability to deliver in two days or less takes the standard to the next level. We value our relationship with Walmart Fulfillment Services and their ability to deliver within 2 days, creating a positive experience to a large customer base.
TOYNK TOYSDave MadochWe can get new products on Walmart Marketplace and the sales come faster than any other marketplace we are on.
BEST CHOICE PRODUCTSBrian SnappAs a long-time marketplace partner, the introduction of WFS proved to be the perfect solution for opening additional layers of sales opportunity on the Walmart platform. WFS, as a program, was easy to integrate and use allowing us to scale up quickly and efficiently during the peak Holiday shopping season.

Frequently Asked Questions

By joining Walmart Marketplace, you have the unique opportunity to reach over 100 million unique visitors each month (source: comScore) and to join the thousands of suppliers and sellers that call themselves Walmart partners. As a Marketplace seller, you will have control over your business including inventory, retail pricing, fulfillment and customer care.

We are looking for relationships with reputable retailers and brands that provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment.

Complete the Walmart Marketplace application for consideration. If approved, you’ll acknowledge our Retailer Agreement and then start the onboarding process to get your products on

Once you have been approved as a seller and there is a Walmart Marketplace Retailer Agreement in place, you will receive an “Invitation to Sign Up” email that will contain next steps and a designated window for signing up. Then, you will register on Seller Center and integrate your items and fulfillment system with Walmart. Once you are ready to go live, your items will be made visible to customers.

Our competitive referral fee percentages vary by category.

There are no setup, subscription or monthly fees. We simply deduct a reasonable referral fee once a sale occurs on our site. 

At this time, there are no minimum requirements. We recommend that you set up at least 50 items with continual inventory replenishment to see the full value and GMV growth we hope to build with you. 

  • Bestselling items
  • Premium brands and items not currently listed on
  • Items that meet the Walmart Marketplace guidelines for prohibited and restricted products

We ship items in standard Walmart-branded packaging. 

At this time, we only fulfill items sold on 

  • Price your items competitively
  • Ensure high-quality item page content
  • Provide enough inventory to meet customer demand
  • Join the Walmart Sponsored Products program to increase item visibility on

No. At this time, we only ship orders to addresses within the United States.

We’re growing fast. Let’s grow together!
Join Walmart Marketplace and get started with Walmart Fulfillment Services today.

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