Marketplace Programs

Innovative ideas delight customers while helping you grow and thrive 

Leverage the scale of Walmart and our reimagined marketplace experience with programs designed to help you reach more customers and sell more products.

The WFS program is designed to offer sellers fast, low-cost fulfillment services to grow their businesses and reach new customers. Sellers can store their inventory at Walmart fulfillment centers and get access to Walmart’s omnichannel capabilities such as our Free & Easy Returns program – a competitive advantage that no other 3PL service can offer.

When a customer places an order on, WFS picks, packs and ships the item(s) to the customer on a seller’s behalf at one of the lowest costs on the market. WFS also handles all customer support and returns for these orders.

Walmart TwoDay delivery for Marketplace is a seller-fulfilled shipping program you can join to offer free 2-day delivery to customers, and access great benefits for your business.

The program is popular with customers and offers many flexible options for participation, whether you’re small or large and handle fulfillment yourself or prefer to use a partner.

Reach relevant shoppers at scale with the advertising platform that connects hundreds of millions of online and offline transactions with billions of shopping behaviors to best predict intent to purchase.

The cost-per-click ads program can help grow your business on, whether your brand needs to build broad awareness, launch a new product, or expand or defend market share.