Marketplace Programs

Innovative ideas delight customers while helping you grow and thrive 

Leverage the scale of Walmart and our reimagined marketplace experience with programs designed to help you reach more customers and sell more products.

With thousands of sellers on Walmart Marketplace, standing out as a reliable choice is important. To help you succeed even more, we’ve introduced the Pro Seller Badge, a mark of excellence given to top-performing Marketplace sellers. Sellers are recognized for good performance, and customers can take the guesswork out of online shopping—it’s a win-win.

The WFS program is designed to offer sellers fast, low-cost fulfillment services to grow their businesses and reach new customers. Sellers can store their inventory at Walmart fulfillment centers and get access to Walmart’s omnichannel capabilities such as our Free & Easy Returns program – a competitive advantage that no other 3PL service can offer.

When a customer places an order on, WFS picks, packs and ships the item(s) to the customer on a seller’s behalf at one of the lowest costs on the market. WFS also handles all customer support and returns for these orders.

Sellers know that they may come across a time when they need an infusion of cash. Maybe there’s a growth opportunity right around the corner but you lack the funds to make it happen, or there’s a need to make your reserves stretch a little longer during a rough patch. With Marcus by Goldman Sachs, eligible sellers can use a business line of credit backed by over 150 years of financial expertise.. The application process is designed to be streamlined with competitive interest rates and transparent terms.

Reach relevant shoppers at scale with the advertising platform that connects hundreds of millions of online and offline transactions with billions of shopping behaviors to best predict intent to purchase.

The cost-per-click ads program can help grow your business on, whether your brand needs to build broad awareness, launch a new product, or expand or defend market share.