New-Seller Savings 2024


The biggest referral fee savings offer for new sellers is coming soon

Save on referral fees with New-Seller Savings

If you’re looking to expand your business in 2024 on one of the fastest-growing eCommerce platforms in the U.S. then you’ll want to make the most of New-Seller Savings. The details are dropping on 1/23, so keep an eye out for more information.

Become a Walmart Marketplace seller and reach millions of customers while saving big on referral fees.

The Walmart Marketplace difference

A Marketplace built on trust, transparency & fairness

0 monthly or set up fees, competitive referral & fulfillment fees

120 million monthly visitors*

*Comscore, Oct 2021

Powerful solutions for pricing, fulfillment, returns, advertisement, and more

Simple 3-step onboarding process

Be our next success story

No Limbits

See how No Limbits redefined the limits of accessibility in fashion and grew their customer reach with Walmart Marketplace.

Luxe Weavers

Watch how Luxe Weavers grew from a team of three to operating three warehouses across the U.S. by partnering with Walmart Marketplace.

Cate & Chloe

See how Walmart Fulfillment Services (WFS) helped Cate & Chloe streamline fulfillment through 2-day shipping, inventory management and more.

A 360o suite of solutions

Our wide range of tools and programs make being an eCommerce seller simple.

Walmart Fulfillment Services

Let WFS handle 2-day delivery, returns, customer service, and more.

Learn more

Sponsored Search by Walmart Connect

Reach of millions of customers with Sponsored Search ads from Walmart Connect.

Learn more


Maintain price leadership with our automated pricing management tool.

Learn more

…to name just a few.

FAQs to help you get ready to join

Before you begin, here are the minimum qualifications to join Walmart Marketplace:

  • Business Tax ID(s) (SSN not accepted) or Business License Number
  • Supporting documents that verify your Business Name and Address
  • History of marketplace or eCommerce success
  • Products that have GTIN/UPC GS1 Company Prefix Numbers
  • Catalog that complies with Walmart Prohibited Products Policy
  • Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability

Walmart Marketplace welcomes international sellers, and this year, international sellers can qualify for New-Seller Savings! You may qualify to join Walmart Marketplace if you’re a seller from: Turkey, Thailand, Vietnam, Canada, China, Germany, India, Japan, Mexico, Singapore, South Korea, United State or United Kingdom. When you’re asked for a US Business Tax ID, simply indicate that you do not have one and you’ll be able to submit a different form for your business verification. Get more information on becoming an international seller here.

Now that you’re on your way to selling on Walmart Marketplace, you’ve likely got some questions about cost. Walmart Marketplace prides itself on transparent pricing and competitive commission rates.

There is no setup, monthly, or hidden fees for any sellers. Instead, you pay for what you sell. We deduct a reasonable referral fee from each completed purchase. Our commission rates vary by category and total sales price but range from 6% to 15%.

Our goal is to help our marketplace sellers earn more through competitive referral fees. To determine your referral fees, use this guide.

Here are a few tips that can make the application process easier and help you get approved faster to sell on Walmart Marketplace.

TIP 1: First, make sure you have a history of marketplace or eCommerce success.

TIP 2: Next, ensure that none of your products appear on Walmart Marketplace’s Prohibited Products Policy.

TIP 3: Provide as much information about your business upfront. Fill in all the gaps in your application to avoid delays in the review process.

Review the Walmart Performance Standards and Policies so you’re fully aware of and compliant with all Walmart Marketplace policies, rules, and guidelines.

Please wait to create your account on February 1 to qualify for New-Seller Savings. Fill out the form to get notified when the offer goes live!

Launch your Walmart Marketplace account with a powerful suite of solutions and enjoy our 2024 New-Seller Savings offer.

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