Marketplace Newsletter

December 2023 | View All

News & Announcements

It’s a record-breaking holiday on! Many Marketplace sellers experienced their highest sales days ever during our recent Black Friday and Cyber Monday events. Dive into the details in our latest blog post where we unveil the highlights.


Read blog post

Introducing the Walmart Connect Partner Network directory

We’re thrilled to share that the Walmart Connect Partner Network directory is now live!

Don’t have time to set up ads? Need deeper expertise or more flexible alternatives to in-house marketing? The Walmart Connect Partner Network offers a wide range of third-party services, fee structures, and business models to give you more advertising tools to succeed. After all, when you leverage the expertise of our advertising partners, you can see up to 28% higher return on ad spend.*

Easily find partners that suit your needs—by solution type, service model, and/or region. Can’t find the information you need? The directory enables you to connect directly to the right resources for more information.

Supercharge your growth on and the Marketplace app with the Walmart Connect Partner Network today!


Learn more

*Walmart first-party data, February–April 2023. Due to the given range of data, results may vary over a different period of time. Past results do not guarantee future performance.

Marketplace Spotlights

Fresh opportunities to boost sales await with our upcoming December and January Marketplace Spotlights events! Now’s the perfect time to set up promotional pricing in the Campaigns Management Dashboard, leverage Sponsored Search campaigns, and submit your items.

If you don’t have access to the Campaigns Management Dashboard, you can still take advantage of heightened site traffic by offering fast, free shipping.

Learn more about promo pricing via our how-to video.

Category-specific events:

December January
Stock Up on Bundles Noco Boost
Powered Ride-Ons Weathertech
Restored Kitchen/Tech Home Clean/Up
As Seen on TV Dick’s Sporting Goods
Trading Cards PC Gaming
Precious Metals


See campaign list*


Update pricing


*Sellers with access to the Campaigns Management Dashboard only.

Unlock shopper insights with ChannelAdvisor’s Online Consumer Behavior Global Report

Take a deeper look into the mind of today’s consumer with the 2023 Online Consumer Behavior Global Report by leading eCommerce cloud platform, ChannelAdvisor. Discover the preferences and expectations of over 6,000 customers globally, unveiling four captivating shopping trends. It’s a great way to gain invaluable insights to elevate your marketplace strategy.


Download the report

Policies & Guidelines

Reminder: You’ve been opted in to extended holiday returns

To help give customers more flexibility and satisfaction, we’re excited to offer extended returns for top-performing Walmart Marketplace products, and you’ve been opted in unless you’ve been informed otherwise. (This can help boost your conversion and drive repeat customers).

All items* purchased in-store or online from October 1 through December 31, 2023, can be returned until January 31, 2024.

*Exemptions include, but are not limited to, wireless phones, major appliances, Dyson products, Walmart protection plans, AppleCare, precious metals and select luxury items. The return window has been updated automatically for all Walmart Marketplace sellers.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

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