Marketplace Newsletter

September 2023 | View All

News & Announcements

Craft your holiday game plan at Merry Marketplace

Ring in the holidays with jingle bells and jingling profits! The best place to start is at our upcoming Merry Marketplace, a half-day event where sellers can glean valuable holiday insights from Walmart Marketplace leaders. Join us and learn how to make this festive season your most profitable yet.

What you can expect:

  • Category-specific tips, trends, and takeaways to help prep your catalog
  • Innovative, results-driven programs available at your fingertips
  • Step-by-step recommendations for new sellers to prep for the season


Save my seat

Fulfill larger & heavier items with Walmart Fulfillment Services

Now it’s easier to get big and bulky products delivered to your customers! With our updated item weight and dimension limits, products that meet the following requirements are perfect for WFS:

  • Up to 500 lbs.
  • Maximum dimensions of 120″ x 105″ x 93″
  • No regulated or perishable items that require temperature control
  • Eligible for shipping to Walmart fulfillment centers within the contiguous U.S.


Grow your assortment

Don’t miss Walmart Connect’s Sponsored Search holiday webinar

Mark your calendar for September 19 at 10 AM PT for a can’t-miss webinar with Walmart Connect.

You can learn how to:

  • Enhance item relevancy
  • Optimize your budget and bidding strategies
  • Leverage new optimization tools
  • Increase product visibility and conversion

…And more. We look forward to seeing you there!


Save my seat

Enjoy waived peak season storage fees with WFS

The holidays came early—take advantage of waived peak season storage fees with Walmart Fulfillment Services (WFS) for a limited time! When you send your inventory in by October 1, you’ll pay the same low fees that sellers enjoy year-round.


Get started today

*Peak season storage fees are $1.50 above regular pricing for units stored more than 30 days. Storage costs will automatically be adjusted for the duration of the promotion. Walmart reserves the right to modify, cancel or terminate this offer at any time without notice.

New! Bulk printing functionality in Ship with Walmart shipping labels

Now it’s easier than ever to buy discounted FedEx and USPS shipping labels within Seller Center. You can also estimate shipping rates and compare services and carriers for multiple orders at a time! Coordinate your shipping at reduced rates and manage order fulfillment all in one place with Ship with Walmart.


Try it now

Two exciting new updates for Biz Mentor

We’re excited to share the latest updates for Biz Mentor, designed to help empower your business and drive success:

  1. New WFS insights, including suggestions for restocking your inventory and converting seller-fulfilled items to Walmart Fulfillment Services (WFS).*
  2. Assortment recommendations for items with the potential to be sold on To view your suggestions, navigate to the Biz Mentor icon found in the top navigation of Seller Center.


Go to Seller Center

*Convert-to-WFS recommendations will only be available to sellers who have at least one WFS item in their catalog.

Limited time only! Save on referral fees for new SKUs with select products

You have until October 31 to enjoy a discounted referral fee of 10% (reduced from 15%) on Fragrance Sets, Makeup Sets, Skin Care Sets, Manicure Sets, and Hair Accessory Sets!

No need to take any action—simply list your new items now and seize the chance to maximize your savings.*


Add qualifying new SKUs

*Terms and conditions apply. Discount only applied to new listings set up before 10/31. Commission is already adjusted in the system; no action needed. 10% commission will expire on 10/31 and return to 15%.

Save the dates! Come see us at SEMA & AAPEX

We’re excitedly preparing for the SEMA and AAPEX automotive tradeshows! Save the dates and join us in Las Vegas from October 31 to November 2.

Stay tuned for more information!

Help maximize Halloween sales & optimize your items with our Halloween Style Guide

Halloween is just around the corner, and Walmart Marketplace is here to help you make the most of it! We’ve put together a set of recommended best practices for content, attributes, rich media, 360, and videos. Check out our Halloween Content Standards Style Guide to make sure your items are in top shape before the big spooky season kicks off!


See best practices

Introducing DoMyShoot: Elevate your listings with professional imagery

DoMyShoot has a new offer to help revolutionize your selling experience on Starting September 15, you can transform your product listings with DoMyShoot Premium and gain access to unlimited photoshoots and an array of creative backgrounds—all for free!

Craft professional-grade white background images that align with Walmart’s requirements. Elevate your listings with captivating lifestyle images and engaging infographics that will resonate with your customers.

Sign up before October 31 to enjoy DoMyShoot Premium for free for 6 months!


Download today

Policies & Guidelines

Introducing Walmart’s Ratings & Reviews Policy

Product ratings and reviews are important to customers. These must be accurate, honest, and objective. Fake, misleading, or otherwise deceptive product reviews will not be tolerated and will result in seller or supplier suspension or termination.

Walmart’s ratings and reviews policy contains the following provisions:

  • Walmart expects only objective reviews from customers with experience with the product.
  • Ratings and reviews must reflect the actual experience and honest opinion of the reviewer.
  • Only Walmart-approved review syndicators may be used to syndicate reviews, and only Walmart-approved incentivized review providers may be used to collect incentivized reviews.
    • Reviews are “incentivized” if the reviewer received incentives or compensation, such as free samples, discounts, payments, or other compensation, in exchange for their honest review.
  • Incentivized reviews must be clearly labeled and may not be conditioned in any way on positive or negative feedback. For example, you may not offer an incentive, including but not limited to free samples, discounts, gift cards, refunds, or any other compensation, in exchange for a positive review of your product or a negative review of a competitor’s.
  • Reviews left by company employees must also be clearly labeled, and sellers may not request their employees to leave only positive reviews.
  • Walmart does not tolerate bad practices to increase ratings and reviews, including:
    • Asking for feedback only from people who are expected to leave positive reviews.
    • Discouraging people from submitting negative reviews, or suppressing negative reviews.Soliciting reviews from people who haven’t used the product.
    • Soliciting reviews from people who are biased to provide positive feedback, such as friends and family.
    • Offering compensation in exchange for a positive review.

Avoid Halloween account restrictions: Review our Prohibited Products Policy

Selling Halloween products this year and want a quick refresher on do’s and don’ts? Per Walmart’s Prohibited Products Policy, please be aware that all new sellers offering Halloween items must have their products pre-approved. Existing sellers, please review your products to ensure that items are compliant with our policy. Be especially mindful of any items that may be considered offensive or in poor taste.

Violations of the Prohibited Products Policy may lead to account restrictions. If you have any questions about our policy, please contact Trust and Safety via Seller Center and include the code “TNS” with your case. If you have questions regarding specific item IDs or Halloween products, please include those in your case.


Review policy

Enjoy peace of mind with our Extended Holiday Returns guarantee

From October 1 through December 31, 2023, all items purchased in-store or online can be returned until January 31, 2024—excluding wireless phones, Walmart protection plans, AppleCare, precious metals, and select luxury items.

You don’t need to lift a finger, as the return window will be automatically updated. Our policy aligns with industry standards, demonstrating our commitment to providing a thoughtful return experience for Walmart shoppers.

As always, building trust and loyalty with your customers is essential, and a flexible return policy plays a significant role. You can count on Walmart to have your back, making this holiday season hassle-free for both you and your shoppers.

Enhanced vetting for your luxury & fragrance items

Attention, sellers of luxury or fragrance products: If you have received a Brand Review notice, please respond promptly to ensure you get approval before the holidays with the necessary requirements.

The Trust & Safety team commenced its Periodic Re-Review initiative, which applies to approved sellers listing select brands within categories that require pre-approval. If this applies to you, you will receive a notice from the Trust & Safety team requesting you create a support case with the answered questionnaire and supplier documentation.

The Periodic Re-Review initiative will require sellers to go through the enhanced vetting process on a semi-annual basis to ensure they comply and are continuously sourcing their products from a legitimate supplier. This proactive process will help mitigate perilous escalations during the holiday season and ensure products offered on Walmart Marketplace are coming from reputable sources.

Please refer to Walmart’s Prohibited Products Policy for more information.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

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