Marketplace Newsletter

July 2023 | View All

News & Announcements

New shipping recommendations to enhance your Listing Quality score

Boost your listing score with our new shipping feature

Want to successfully deliver on your delivery promise? Explore the new shipping feature under “Offer” in your Listing Quality & Rewards dashboard, and see if you can improve your delivery accuracy to meet customers’ expectations. You’ll be able to see shipping speed recommendations for any offers where you can better align your delivery date with the actual shipping speed.

Here’s how to get started:

  1. After logging in to Seller Center, go to Growth Opportunities under Analytics and click on the Listing Quality & Rewards tab.
  2. Tap Details next to the item (under the “Action” column).
  3. Navigate to the Offer tab on the Item Details page.
  4. See suggestion next to Shipping Speed.


Check it out

Join us in our upcoming Building Your Walmart Marketplace Catalog webinar

Enjoy a reduced referral fee of 10% for new listings under Massagers, Durable Medical Equipment or Vitamins & Supplements through 8/31.*

Did you know that expanding your listings on Walmart Marketplace can be a game-changer for your business? A diverse catalog of in-demand items is crucial to attracting a wider customer base and increasing your sales potential. 

In our upcoming Building Your Walmart Marketplace Catalog webinar, industry experts will share tried-and-true tips and tools for sourcing new items, utilizing the best pricing strategies and setting your items up for success with listing optimization. 

Join us on Wednesday, July 12 at 11 AM PDT to learn how you can grow your assortment and gain a competitive edge. 


Save your seat

Fuel your sales with these tips & tools to expand your catalog

As a seller on Walmart Marketplace, you have an incredible opportunity to reach millions of customers and help grow your business. And with this level of potential, it’s important to continuously evolve your Marketplace catalog to meet customer demand and grow your sales. 

Read our latest Sell Better Blog post to learn which tools and programs you can use to help maximize your sales and successfully expand your assortment! 

Get instant funding with Payoneer Capital Advance

Start preparing for peak season by taking advantage of instant funding with Payoneer Capital Advance. Whether you need to ramp up inventory to meet holiday demand, hire extra staff or increase your marketing spend, Payoneer Capital Advance provides the funds and flexibility for Walmart sellers to seize growth opportunities. 

Simply share your Walmart store metrics with Payoneer (no credit check or collateral required!) and see if you qualify for funding up to 140% of your average monthly Walmart payout. 


Get started

Protect your brand & register for Brand Portal membership today

Brand owners need to stay alert and react quickly to protect their intellectual property. With our powerful Brand Portal, you can submit multiple types of intellectual property claims, manage your various brands and track claim status—all within one easy-to-use interface! Register for the Walmart Brand Portal today to simplify your brand management on and advertise with Walmart Sponsored Brands from Walmart Connect. 

To register, you must have a valid USPTO trademark registration and be based in the United States, Canada, the United Kingdom, China or Hong Kong. As a Marketplace seller, just use your Seller Center login credentials to register: 

  1. Go to Walmart Brand Portal 
  2. Click “Register” and “Use Seller Center Account” 
  3. Complete the application 

If you have any questions, please reach out to us at Brand Help. 

Our pledge to be a more sustainable omnichannel fulfillment network

In case you missed it, Walmart is doubling down on reducing plastic waste! Moving forward, nearly all Marketplace orders fulfilled by Walmart Fulfillment Services (WFS) will be shipped in recyclable paper bag mailers instead of plastic ones. This transition is expected to eliminate 65 million plastic bag mailers—or more than 2,000 tons of plastic—from circulation in the US by the end of the current fiscal year. Get more details in this article. 

Save more this summer! Get a referral fee discount for select products

Enjoy a reduced referral fee of 10% for new listings under Massagers, Durable Medical Equipment or Vitamins & Supplements through 8/31.*

New listings, more savings. For a limited time only, take advantage of a reduced referral fee of 10% when you expand your assortment with select products under Massagers, Durable Medical Equipment or Vitamins & Supplements by August 31.* 

Get started in 2 simple steps: 

  1. Review the full list of eligible products 
  2. Add qualifying new SKUs to your assortment through August 31  

This offer is available for a limited time only, so don’t miss the opportunity to save more this summer! 

*Conditions apply. SKUs must be new to your assortment, added in Seller Center by 8/31/23, and must fall under the following item categories: Massagers, Durable Medical Equipment or Vitamins & Supplements. Not all products listed are eligible for this promotion. Walmart reserves the right to modify, cancel or terminate this offer at any time without notice. 

Make a splash this summer & prep your catalog for upcoming fall savings

It’s time to set up promotional pricing, leverage Sponsored Search campaigns and submit items in time for our popular seasonal events!  

Sellers using our Campaigns Management Dashboard: Don’t forget to fine-tune your promotional pricing to pave the way for a seamless submission process. Plus, remember to offer your customers at least a 10% discount on your products to display strikethrough pricing. 

Sellers without access to CMD: You can still take advantage of heightened site traffic this season by adjusting your pricing and offering fast, free shipping. Learn more about promo pricing with this how-to video. 


July Events Upcoming Fall Events
2023 July Event
(Duration: 7/10–7/13)
Hispanic Heritage Month – Together Somos Más
(Submissions due 7/5)
Cool Your Home
(Duration: 7/13–7/21)
Fall Savings: Labor Day
(Submissions due 7/19)



See campaign list*


Update pricing

*Sellers with access to the Campaigns Management Dashboard only.

Ready to make the most of spooky season?

So good, it’s scary. Before you know it, All Hallows’ Eve will be just around the corner! We highly recommend you review our updated Halloween Content Standards Style Guide. It provides recommended best practices for Content, Attributes, Rich Media, 360 and Videos. Get into the Halloween spirit early to ensure that your items are at their best prior to kickoff and set them up for spooky success! 

New fulfillment center in McCordsville, IN is Walmart’s largest to date

Say hello to our new McCordsville fulfillment center near Indianapolis! This marks the second of Walmart’s four next-generation facilities that are equipped with high-tech tools and machine learning to achieve faster shipping and delivery, all the while increasing order fulfillment capacity on 

As Walmart’s largest fulfillment center to date, this space is designed to expand access to our next-day or two-day shipping program, enabling us to reach 95% of the US population with the service. Walmart Fulfillment Services (WFS), our end-to-end third-party fulfillment service, will also leverage the space to fulfill Marketplace items. 

Policies & Guidelines

Reminder: Seller Business Information Policy

Thank you for responding to requests to verify business information as required by the Seller Business Information Policy. Requests will continue to be sent going forward at various intervals to keep your business information up-to-date and to stay in compliance with applicable law, such as the Federal INFORM Consumers Act and similar state laws. 

Please be on alert for phishing attacks trying to fraudulently obtain your sensitive business information by impersonating Walmart. For more information about phishing and other scams, refer to this Fraud Alerts resource. 

If you are in doubt about whether a message came from Walmart, create a case for Partner Support and select Password or Other Access Issue > Inform Act Compliance. When you create a case, provide the information below: 

  • Subject: Inform Act Compliance 
  • Name: [Seller Contact Name] 
  • Email: [Seller Contact Email] 
  • Walmart Seller Display Name: The name displayed on your listings 
  • Description: Include questions/concerns 

Then, select Submit Case and Upload Files to attach additional documentation, if necessary.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

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