Item Spec 4.0

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Item Spec 4.0

Walmart Marketplace sellers can expect an easier, more user-friendly item setup and maintenance process soon. Learn what’s changing.

The Walmart Marketplace item setup and maintenance process is getting an exciting refresh in October 2020. Read about upcoming features and stay tuned for future updates. 

Enjoy these benefits:

Improve efficiency

Experience faster item setup and management with an easier workflow.

Increase discoverability

Improve customer traffic to your listings thanks to new and optimized attributes.

Set up once for multiple functions

Enjoy one spec for Marketplace item setup and Walmart Fulfillment Services setup

Improve efficiency

With the launch of Item Spec 4.0, we’re eliminating tedious processes in favor of streamlined ones. Key features include automated product tax code assignment and the removal of Excel macros. Plus, the days of holding on to legacy sheets are over – one spec sheet, multiple functions.

Increase product discoverability

Item Spec 4.0 has new and optimized attributes that help organize products in site navigation and on shelves. Specify all new relevant attributes to ensure your products appear when customers search and browse products using filters on the left-hand navigation.

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Required attributes for Marketplace

Enable your items to be eligible for purchase orders.

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Recommended attributes for Marketplace

Help more customers find your items online.

Set up once for multiple functions

If you use Walmart Fulfillment Services (WFS) or plan to in the future, you’ll be delighted by a simpler setup and onboarding process.


Not part of WFS but want to discover more information? Click here.

Take a look at what’s ahead

Whether you are a Seller Center user or integrate with Walmart API, Item Spec 4.0 will be available to you.
Here’s what to expect once you migrate to the new system:

For Seller Center users

For API users

Learn more about Item Spec 4.0