In today’s landscape, convenience and cost-effectiveness have become non-negotiable for online shoppers. Think about it, when shopping online, you’ve likely made purchases based on whether fast and affordable shipping was available. In fact, Statista reports that in a study of U.S. shoppers aged 18 and older high shipping costs are the main reason for lost conversions.

At Walmart Marketplace, we aim to set our sellers up for success. Enter, Walmart Fulfillment Services (WFS), an end-to-end fulfillment solution that taps into one of the world’s largest supply chains. WFS can help sellers grow and scale their business on Below we go into more detail of how WFS can help elevate your eCommerce business.

1 Delight your customers and help grow your business with TwoDay Delivery

As a Marketplace seller, when you fulfill your orders with WFS, you can offer 2-day shipping throughout the contiguous U.S. for free on all eligible orders. Eligible products will also automatically earn ‘2-day shipping’ or ‘Fulfilled by Walmart’ badges.

These tags and benefits are not only attention-grabbing, but they help drive key areas of performance for sellers. For example, product tags can help improve search rankings, product visibility, and increase Buy Box wins—ultimately leading to more conversions. In fact, items fulfilled with WFS see, on average, 50% Gross Merchandise Volume (GMV) growth on (Walmart first-party data).

2 Offer convenience and support beyond the purchase

Fast shipping is just scratching the surface of the convenience that’s possible when you sell on For example, most Marketplace orders are included in our Free & Easy Returns program. This means your customers can make hassle-free returns in-store and online.

Offering customers flexibility not only improves their experience, but also helps build affinity with your brand—and the research results prove it. More than a quarter of consumers say they purchased from because they appreciate the ability to make returns at their local Walmart (29%) and because they value our return policies (25%).

WFS helps enhance the post-purchase customer experience by managing all returns and replacement handling, as well as any customer service inquiries. This helps reduce operating costs for our Marketplace sellers and allows them to prioritize growing their business.

3 Win repeat and loyal customers

We believe prioritizing the customer experience is critical to a successful eCommerce business. When you sell on, you have access to an ecosystem of solutions and tools created to help you do just that. What’s more, according to Walmart first-party data, marketplace sellers already tap into a loyal customer base with 89% of people in the U.S. shopping with Walmart in the past year. This level of brand recognition helps increase the likelihood of repeat shoppers. With this benefit, our Marketplace sellers can help lower their customer acquisition costs because consumers already know and trust Walmart.

You can take this even further and help maximize your potential when you store and ship with WFS. Once you’re enrolled, your items are automatically included in the Walmart+ ‘free shipping’ subscription program that helps sellers continue to build loyalty with shoppers and increase their Customer Lifetime Value (CLV).

4 Focus on sales while we help take care of the rest

While WFS can support you in the customer-facing side of your Marketplace business, it also helps streamline backend operations. When you enroll in WFS, Walmart will pick, pack, and ship the item(s) ordered by customers on your behalf. WFS also handles customer support and returns so you can focus on selling. With our world-class supply chain, sellers can be confident orders will be processed accurately and delivered on time.

The level of convenience built into WFS helps Marketplace sellers scale faster. Overall, the program has experienced 500% year-over-year growth in U.S. gross merchandise volume delivered by WFS (FY22 Earnings Report). And it doesn’t stop there—WFS continuously innovates and offers new services to Marketplace sellers to help optimize operations. For example, our new WFS Prep Services program allows sellers enrolled in WFS to outsource inventory preparation, like item labeling, to WFS for a small fee.

5 Save with a simple pricing structure and no hidden fees

Finally, WFS is designed to be a cost-effective, end-to-end solution for Marketplace sellers. This is made possible by our simple and straightforward fee structure and our promise of no signup or monthly fees.

If you’re curious about what WFS costs could look like for your business, use our calculator to get an idea of what you’ll pay to store your products and fulfill orders through WFS.

Sellers enrolled in WFS can also take advantage of additional benefits like our WFS Preferred Carrier Program that offers discounted inbounding rates for FedEx small parcels and less-than-truckload (LTL) deliveries.

Your products will be a great fit for WFS if they meet the following qualifications.

  • Capable of shipping to Walmart fulfillment centers within the contiguous U.S
  • No perishable or regulated products
  • Maximum product weight of 150 lb.
  • Maximum product length of 108″
  • Maximum product length + girth of 165″

As a reminder, before enrolling in WFS, you must be a Walmart Marketplace seller. So, if you haven’t yet, we encourage you to get started today! It takes only a few minutes and once you launch you can take advantage of WFS.

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