Walmart Marketplace Roadmap for Success

Whether you just started researching Walmart Marketplace as a next opportunity to expand your online footprint or you have already been approved to sell on our platform, you may be wondering about available resources to help you get started and ramp up your business. We’ve compiled a dozen steps to serve as a roadmap to your long-term success. Dive in and start your journey with Walmart Marketplace today!

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Roadmap for Success

1. Give Your Business a Running Start

Your seller journey starts with item setup, where we offer multiple ways to have your products listed on Walmart.com. Learn your options and set yourself up for success.

It’s all in the details – learn about Walmart content policies and item setup best practices to maximize your item’s visibility in search and browse results.

Run your fulfillment like clockwork: set up your shipping methods, create shipping overrides if necessary and provide valid tracking on all orders.

2. Run Your Business like a Boss

Now that you’re open for business on Walmart.com, ensure your inventory counts are always up-to-date, and acknowledge and ship orders on-time.

Hit the ground running with competitive pricing and re-visit your strategy regularly to ensure your listings win the Buy Box and call out comparison prices when applicable.

Win the returns game with a free and easy process, enable returns in Walmart stores and gain repeat customers.

3. Make fulfillment fulfilling

Unlock your potential and sell more when you offer fast and free shipping with Walmart TwoDay Delivery.

Save on fast shipping and get your products delivered quickly and reliably on time with FedEx Advantage®.

Use low-cost fulfillment services you can trust and expand your network with Walmart Fulfillment Services (WFS) & Deliverr.

4. Step Up Your Game

Be in the running to win more sales with Walmart Sponsored Products and drive conversions while shoppers are in product search mode.

Boost discoverability of your products and help customers make purchases more confidently when you add rich media content to your listings.

Partner with Bazaarvoice to connect with Walmart shoppers and turn them into your advocates when they review your products and help you grow your business.

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