From going to concerts with my wife, to my kids learning to play drums and guitar, music has always been a powerful source of joy in my family, and I know that’s the same for people across the world. That’s why I’m so excited to share the launch of the Premium Musical Instrument Shop at Walmart Marketplace.
The Premium Musical Instrument Shop is a curated destination for Walmart customers to shop new and pre-owned gear from top brands like Fender, Roland, Boss, Ernie Ball, Hercules, Squier and Barton Bags. From guitars to gig bags, shoppers can find anything they need on our virtual shelves.
We’re thrilled to bring some of the world’s most legendary music brands to Walmart Marketplace and give customers access to the equipment they love from the names they respect—now more accessible, convenient and inspiring than ever before.
Music sellers, get ready to expand your reach
This launch offers brands and sellers the opportunity to find new and diverse customers on a platform backed by Walmart’s scale, reliability and convenience.
We’re launching the Premium Musical Instrument Shop with a selection of guitars, amplifiers, pedals, drum accessories, strings, gig bags, and other music essentials. The assortment is designed to serve musicians at every stage, from beginners and students to hobbyists and seasoned performers.
As an instrument seller, you have access to:
- A loyal network of millions of customers, with Walmart’s growing share in the musically-inclined Millennial and Gen-Z audience
- A new curated shopping experience for music enthusiasts, backed by strong brand protection protocols and established equity as one of the most trusted names in retail
- Retail capabilities designed to give your customers the kind of shopping experience they love: fast shipping, convenient returns and stellar customer service
- Walmart.com’s massive traffic scale and our growth momentum. Walmart Marketplace has delivered 14 consecutive quarters of double-digit growth, and last quarter, Walmart reported U.S. eCommerce sales increasing approximately 28%, led by Marketplace and store-fulfilled channels
Meet with us at NAMM
Our team will be at The NAAM Show this week sharing details about this new launch and connecting with music lovers. Stop by booth #7704, January 22–24. We hope to see you there!
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