Each week, approximately 280 million customers and members visit more than 10,900 stores, including Walmart and Sam’s Club locations, and eCommerce websites in 19 countries.

First Party Data January 2026

Put your products in front of the right shoppers with Walmart Connect’s sophisticated advertising solutions. Walmart Marketplace advertisers see an average 5:1 return on their ad spend.

Source: Walmart first-party data, Feb. 1, 2025–Jan. 31, 2026; Walmart Marketplace sellers who advertised with Walmart Connect in FY26 got an average 5:1 return on ad spend. Includes all Sponsored Products campaigns during stated time period. ROAS is the ratio of total attributed sales revenue to ad spend.

Sell across four global Marketplaces—the U.S., Mexico, Canada and Chile—and reach a loyal, diverse customer base through one streamlined system.

Our tools, like Success Hub, provide personalized insights across everything from assortment to search, taking the guesswork out of growth. Sellers who accept Success Hub suggestions may see up to 10% higher sales growth.

Walmart first-party data. May 2025 – Apr 2026, based on Success Hub Users

Your business has its own way of working. Walmart Marketplace gives you the flexibility to keep it that way. Manage through Seller Center or the Walmart Seller app, connect through APIs or work with trusted solution providers and channel partners that fit your business.

Marketplace Learn is the go-to resource for detailed walkthroughs, guides and video tutorials. Join webinars and bootcamps to hear directly from experts, or tap into the Seller Forum to ask questions, share insights and learn from the Marketplace community.

The Growth Incentives page brings your available incentives together in one place. See what you’re eligible for, put incentives to work and track the value they’re bringing to your business.

Sellers using Walmart Fulfillment Services see 50% GMV growth, on average, for items with the ‘Fulfilled by Walmart’ tag and delivery promises of two days or less.

Walmart first-party data, 2/1/25–3/27/26

Walmart Fulfillment Services costs 15% less, on average, than most competitors, with a network that keeps getting faster.¹ Units shipped same day or next day through WFS grew by 150% in Q1 FY27.²

¹ Walmart first-party data, orders fulfilledFY26 (2/1/25-1/31/26). Fulfillment cost per item.
² Walmart first-party data, Q1 FY26 vs Q1 FY27

Leverage our trusted logistics network and Multichannel Solutions to fulfill orders everywhere you sell. With an average On-Time Delivery rate of 97%, Multichannel Solutions delivers the speed and reliability Marketplace sellers need to succeed.

Walmart first-party data, Aug 1, 2025 to Jan 31, 2026