Before spring welcomes us with its floral print-adorned arms, let’s prepare for the season by predicting the popular fashion trends heading to Walmart.com. While the months ahead may not be filled with as many vacations as a typical year, customers are still eager to swap their cozy knits for breezy pieces as the weather turns a little warmer and sunnier.
Spring fashion trend forecast: What to know for a successful season with Walmart.com
To help you prepare, we’ve put our trendspotting skills to use and zeroed in on what we know customers will be adding to their carts this spring. Reach your customers at the exact moment they’re ready to shop by preparing your catalog based on the trends and seasonal forecasts outlined below.
Help them make a statement with prints and colors
This spring will be all about pretty pastels, floral patterns from delicate to exaggerated, and fun and flirty accents like ruffles and lace. These mood-boosting colors and patterns will help shoppers transition their wardrobes out of hibernation mode and cater to the brighter days ahead.
Whether you have an assortment of flowy feminine dresses that speak to the “cottagecore” trend (yes, that’s a thing—think cozy countryside) or have light and breathable jackets to add to your menswear line, now’s the time to make room for calming yellows, sky blues, and lovely lavenders for Easter and beyond.
While this winter encouraged everyone to embrace functional yet comfortable pieces to feel good in at home, like loungewear sets and matching pajamas for the whole family, this spring makes way for lively and cheery prints. Get ready to embrace floral skirts, tropical men’s shirts, plaid jackets, and striped dresses.
Tie-dye in particular has been a huge trend over the past year, infiltrating both fashion and home décor, and it’s not going anywhere in 2021. One way this trend is manifesting is through the “So-Cal skater” aesthetic in menswear: relaxed tie-dye sweatshirts, long shorts, and casual button-up shirts made for layering.
If you plan on carrying any of the items or trends mentioned in this blog post or would like to expand/produce please fill out this inquiry form for a chance to connect with our Fashion marketplace team.
Bring out your best swimwear and vacation staples
Things might not heat up all over the country until summer, but everybody will be ready to shop for swimwear come spring. Stock up on your best swimwear and related accessories for men, women and kids of all ages. Swimsuit cover-ups, sun-protection hats, and comfortable flip-flops are sure to be best sellers too.
Don’t be afraid to mix & match
Customers love options, and that means it’s wise to offer a variety of swimwear pieces and accessories that can be mixed and matched. Whether from different prints or different shades of the same solid color, shoppers love to be able to create their own ideal suit. Plus, we know our customers love tankinis and swimdresses.
Continue to make way for activewear and athleisure
Some cold-weather trends will be put to rest for the year, but the increasing trend of activewear and athleisure isn’t going anywhere. Instead of hunkering down on the couch, people are itching to stretch their legs and get outside! Make room for bike shorts, matching sets, loose-fitting pants, board shorts, and windbreakers perfect for hiking and jogging.
Plus, with 41.8 percent of the American workforce remaining fully remote, according to a recent study from Upwork, people want versatile clothing options that lend themselves to both working from home and getting outside for some leisure time.
Offer extended sizing as often as possible
Having size-inclusive options is important to Walmart.com customers. Be sure to tag extended sizes with the proper “clothing size group” to guarantee accurate attribution. Did you know Walmart.com offers women’s plus, men’s big and tall, wide shoes, and big kids’ sizes? Having specific items for these niche categories betters your chances for visibility with the customer. Be sure to fill out our survey above to let us know if you would like to expand into extended sizing.
Keep beloved brands in mind
Our brand spotlight includes national brands we (and our audience) love with good inventory and great options for apparel, shoes, and accessories.
Helpful resources at your disposal:
Grow your brand with Walmart Sponsored Products
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Monitor your Order Defect Rate (ODR)
Keep an eye on your Seller Scorecard and quickly monitor your performance using the Order Defect Rate. This indicates the percentage of orders you’ve had with defects (such as cancellations, returns, delivery defects, or customer complaints). The lower the percentage, the better.
Drive your sales and grow your Marketplace presence with the Listing Quality Dashboard
Another great resource to ensure your listings are fully optimized for their best performance? Bookmark the Listing Quality Dashboard. The holistic Listing Quality Score measures content & discoverability, offer competitiveness, ratings & reviews, and post-purchase quality. View now