Grow your business with a Walmart+ badge on your listings.
Make your item listings stand out to Walmart’s most loyal customers with the Walmart+ badge—available for items you fulfill through Walmart Fulfillment Service (WFS) or that you fulfill yourself. Walmart+ badges signal trust to customers and improve listing discoverability, which helps increase conversion and GMV.
Grow your business with a Walmart+ badge on your listings.
Make your item listings stand out to Walmart’s most loyal customers with the Walmart+ badge—available for items you fulfill through Walmart Fulfillment Service (WFS) or that you fulfill yourself. Walmart+ badges signal trust to customers and improve listing discoverability, which helps increase conversion and GMV.
Walmart+ badge benefits
Boost listing visibility
Walmart+ badges increase engagement, which helps listings appear higher in search results.
Increase customer trust
Walmart+ members know that items with badges will be shipped quickly and reliably—for free.
Participate in events
Items with the Walmart+ badge are more likely to be included in promotional events.
How do I qualify for Walmart+ badges?
Walmart+ badges are automatically added to all items fulfilled through WFS. To add badges to self-fulfilled items, you’ll need to meet the following criteria:
- Operate a business located in the U.S.
- Fulfill badged items for free to Walmart + members in three calendar days or less.
- Maintain an On-Time Delivery (OTD) rate of 90% or better and a Seller Cancellation Rate under 2.5%.
Earn your Walmart+ badge by speeding up your shipping
Fulfill at the speeds required for Walmart+ badge eligibility by offering Expedited Shipping.
Plus, our programs can help you save time and money:
WFS makes it easy to meet delivery speed and OTD requirements. Enjoy low rates and let us handle end-to-end fulfillment.
Simplified Shipping Settings helps you meet delivery promises with more accurate Estimated Delivery Dates and the option to prioritize speed or cost.
Ship with Walmart provides discounted rates on shipping labels and the ability to buy in bulk.
Pro tip: Simplified Shipping Settings and Ship with Walmart protect your OTD rate when you ship on time, a critical performance standard for Walmart+ badge eligibility.
How do I add Walmart+ badges to my listings?
Fulfill with WFS
- Sign up for WFS and send in your items.
- The Walmart+ badge is automatically added to items fulfilled by WFS!
Fulfill on your own
- Visit the Walmart+ page in Seller Center and select Auto Enroll to enroll all eligible items, or Manual Enroll to choose specific items.
- The Walmart+ badge will be added to all items that meet the program requirements.
- Enrolled items previously configured with paid shipping will be offered with free shipping for all Walmart+ members.
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