At Walmart Marketplace, we’re here to support you every step of the way. Getting started on our platform has never been simpler, so you can focus on what matters most: growing your business and reaching more customers. Below are steps and requirements from sign up to setup to help you get up and running with confidence. Let’s grow together!
Sell on Walmart Marketplace in 5 easy steps
Get up to $75K in savings when you start selling with us.*
Up to $72K off base referral fees
Up to $2K in Walmart Fulfillment Services discounts
Up to $1K in Search Engine Marketing credits
Up to $500 in Walmart Connect ad credits
*Conditions apply.
No setup or monthly fees — just simple, growth-friendly pricing.
So, are you ready to join our platform and grow your business with us?
Here’s what you’ll need:
- Business Tax ID(s) or Business License Number (SSN not accepted)
- Supporting documents that verify your Business Name and Address
- History of marketplace or eCommerce success
- Products that have GTIN/UPC GS Company Prefix Numbers
- Catalog that complies with Walmart Prohibited Products Policy
- Fulfillment through Walmart Fulfillment Services (WFS) or another B2C U.S. warehouse with returns capability
Got what you need? Now create a seller account
Creating your Walmart Marketplace seller account takes just a few minutes. Sign up with your business email and a unique password, then complete the five-step onboarding process.
Seller sign-up guide:
Verify your business
Submit your business details and personal ID to complete your Seller Profile.
Choose your payout method
Set up and connect your preferred third-party payment processor account with your Walmart Marketplace seller account.
Add market details
Add your business display name and customer service information.
Manage fulfillment
Configure your shipping methods and preferred returns method.
Set up your catalog
Create or upload product listings.
Introducing Seller Academy!
Take our course that covers everything you need to know about launching your business on Walmart.com. Plus, earn certificates as you learn! Upon successful completion, you’ll be rewarded with the Walmart Marketplace Onboarding fundamentals certification.
Step 1: Get verified
Business verification is a crucial step that helps us confirm your company’s credentials.
To avoid delays in processing, enter your:
Business information, including your entity type and tax registration. Your tax registration must precisely match your IRS records or government-issued documents.
Include personal information, including a government-issued ID for the applicant or legal representative.
FAQS:
How long does business verification take?
Business verification can vary from a few minutes to two business days.
Where can I find more information about business tax IDs needed?
This guide covers tax classification, required documents based on your country of incorporation, and how to apply for your ID.
What if my business is based outside of the U.S.?
If you’re based outside the U.S., you’ll need to provide additional verification as listed below, as well as location-specific documentation.
International sellers also need to provide the following:
- Company PAN card
- GST registration certificate
- Certificate of incorporation or Articles of Association
- Utility bill or bank statement
- Identity and address details, along with a non-toll-free business phone number
Can I sell with Walmart Marketplace in other countries?
Yes! When you sign up to be a seller on our platform, you will have the option to sell in the U.S., Mexico, Chile, and Canada. Our platform provides translation and options to provide your market details for each country for seamless cross-border eCommerce.
Step 2: Choose your payout method
Choose how you want to get paid by signing up with a third-party payment processor:
- Navigate to the Payments section in Seller Center.
- Select the payment processor of your choice.
- Visit their site to complete registration.
- Then, return to Seller Center to link your payment processor with your Walmart Marketplace account.
Notes:
- As a new seller, you’ll experience a New Seller Payment Hold after you begin selling on Walmart Marketplace to allow time to build sales history and credibility. The timeframe of this hold varies by your country of incorporation.
- Payout provider options vary based on your country of incorporation.
Step 3: Add market details
Provide your:
- Business name
- Customer service email address
- Customer service telephone number
Note:
If you’re an international seller, provide your U.S. tax ID (if you have one) and your corresponding U.S. legal business name.
Step 4: Manage fulfillment
Now, choose how you’ll get your items to your customers.
In this section, you’ll define your:
- Shipping policy and preferences
- Customer returns policy and settings
Walmart offers several shipping options that can help you deliver your items to customers in two days or less.
FAQS:
What shipping option should I choose?
We have several options for you to choose from, depending on whether you’d like to handle shipping yourself or have Walmart fulfill your orders for you. You also have the option to do a combination of both.
Seller Fulfilled Solutions (SFS)
Handle your shipping yourself with Simplified Shipping Settings—our improved automated shipping platform. Offer expedited delivery and get discounted shipping rates through Ship with Walmart.
Walmart Fulfillment Services (WFS)
Once you’ve completed the onboarding process and set up your first item, you can choose to fulfill specific items in your catalog through Walmart Fulfillment Services (WFS). Review WFS Seller onboarding and setup to learn more.
Can I change my shipping methods later?
After completing your account setup, you can manage your shipping settings anytime from the Shipping Profile section of your Account page in Seller Center.
Where can I find help with creating my returns policy?
Visit this guide for step-by-step instructions on how to set your returns methods.
For more on how to handle returns and refunds, visit this Seller Academy video tutorial.
Expert tip
We recommend Walmart Fulfillment Services (WFS) to new sellers. Sellers who leverage it see 50% GMV growth, on average, for items with ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags.* Check out the WFS Cost Estimator here.
*Source: Walmart first-party data, June 2024–June 2025
Step 5: Set up your catalog
Next, choose how you want to set up your catalog.
Once you’ve finished setting up your catalog items and their inventory, your account setup will be complete.
Note:
It may take up to four hours after adding your inventory for your account setup to be complete.
FAQS:
What options do I have for setting up my catalog?
As a Marketplace seller, you have three options for creating your catalog on Walmart.com:
Solution providers—Work with a third-party company that specializes in helping make your business more efficient and optimize your online sales.
API connection—Directly integrate with the Walmart API with this option. To get started, check out the Developer Portal.
Seller Center—Add items yourself via Setup by Match, Single Item or Bulk Upload.
AI-Powered Listing Tool and Smart Assistant—Use this single and bulk item setup listing tool to reduce the time it takes to get your listings live and increase conversion rates, while Smart Assistant provides 24/7 real-time support.
Where can I find help with setting up my catalog?
Here’s an easy-to-follow resource: our ultimate guide to item setup offers step-by-step tutorials, downloadable setup templates, videos and more.
What if I sell products that don’t have a product ID?
If you sell products that don’t have a product ID (e.g., private label or handmade jewelry), you can request a UPC or GTIN exemption to sell these items on Walmart.com. To request an exemption, review Request a GTIN exemption.
Don’t forget to review our Prohibited Products Policy and Seller Performance Standards.
Explore additional ways to grow your Marketplace business
Once you complete your account setup and list your products, explore innovative solutions and opportunities available to help your business thrive.
Expand internationally
Once you set up your Walmart Marketplace U.S. storefront, you can also sell to loyal Walmart customers in Canada, Mexico and Chile from the same account.
Seller Success Formula: Launch
Get to your first sale faster using this easy-to-follow, step-by-step guide. It’s packed with resources to help you build a strong foundation for your business and helps make the process feel less overwhelming.
Seller Success Formula: Grow
Once you’re ready for next steps, visit this guide to learn how to keep up your momentum and accelerate your business’ growth.
Seller Forum
The Seller Forum is a place to ask questions, share wins and learn from other sellers navigating Walmart Marketplace, all with support from Walmart moderators.
Assortment Growth dashboard
This tool in Seller Center shows you a list of recommended items you can add to expand your catalog and potentially boost your sales.
Walmart Fulfillment Services (WFS)
A low-cost, end-to-end fulfillment service for Walmart Marketplace sellers.
Walmart Connect
Help customers discover your products faster on and off-Walmart.com as they search and shop online.
Sign up to sell on Walmart.com and save
The best time to grow your business on Walmart.com is now. Join today and get up to $75K in savings when you start selling on Walmart.*
*Conditions apply.
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