Join Walmart Marketplace
Reach millions of new online customers and grow your business with Walmart
Selective by design. Powerful by default.
There are many ways to grow your business with Walmart and selling on Walmart.com means you can expand your reach to millions of online customers. Walmart.com has long been a popular shopping destination for innovative, U.S. manufactured products.
Our curated community of professional sellers who offer top-quality products only makes it better–and we’re looking for more sellers like you. Sell with confidence on the world’s most trusted marketplace and tap into an ecosystem of solutions that can help deliver growth at scale.
120 million
monthly visitors*
Reach a new market
Unlock a new audience and gain repeat customers on Walmart.com and in our mobile app.
*Comscore Media Metrix, October 2020
Zero monthly
or setup fees
Enjoy a simple pricing structure
Everyday low prices for our customers. Reasonable referral fees for our sellers.
90% U.S. eCommerce growth
on a two-year stack*
Boost your sales
Be at the forefront of eCommerce on Walmart.com, where sellers, big and small, can scale and grow.
*Walmart Earnings Report, February 2022
Are you ready to kickstart your journey on Walmart Marketplace?
To get started and request to sell, you must meet the following standard requirements:
- History of marketplace or eCommerce success
- US Business Tax ID (EIN) and Form W-9
- GTIN/UPC GS1 Company Prefix Number
- Track-record of first-class customer service
- B2C US warehouse with shipping and returns capability, or fulfillment through Walmart Fulfillment Services
