Sell your products online with Walmart

Join Walmart Marketplace

Reach millions of new online customers and grow your business with Walmart

Selective by design. Powerful by default.

There are many ways to grow your business with Walmart and selling on means you can expand your reach to millions of online customers. has long been a popular shopping destination for innovative, U.S. manufactured products.

Our curated community of professional sellers who offer top-quality products only makes it better–and we’re looking for more sellers like you. Sell with confidence on the world’s most trusted marketplace and tap into an ecosystem of solutions that can help deliver growth at scale.

120 million
monthly visitors*

Reach a new market

Unlock a new audience and gain repeat customers on and in our mobile app.

*Comscore Media Metrix, October 2020

Zero monthly
or setup fees

Enjoy a simple pricing structure

Everyday low prices for our customers. Reasonable referral fees for our sellers.

90% U.S. eCommerce growth
on a two-year stack*

Boost your sales

Be at the forefront of eCommerce on, where sellers, big and small, can scale and grow.

*Walmart Earnings Report, February 2022

Are you ready to kickstart your journey on Walmart Marketplace?

To get started and request to sell, you must meet the following standard requirements:

  • History of marketplace or eCommerce success
  • US Business Tax ID (EIN) and Form W-9
  • GTIN/UPC GS1 Company Prefix Number
  • Track-record of first-class customer service
  • B2C US warehouse with shipping and returns capability, or fulfillment through Walmart Fulfillment Services

Join our curated community of sellers.

Here are some resources that can help scale growth:

Help customers discover your products faster as they search and browse

A low-cost, end-to-end fulfillment service for third-party eCommerce sellers.