REACH MILLIONS THIS HOLIDAY SEASON ON WALMART.COM
Ship with Walmart Fulfillment Services and advertise with Walmart Connect
Start selling on Walmart.com and tap into our ecosystem of omnichannel solutions designed to help support your success during the holidays and throughout the year.
REACH MILLIONS THIS HOLIDAY SEASON ON WALMART.COM
Ship with Walmart Fulfillment Services and advertise with Walmart Connect
| 90% U.S. eCommerce growth on a 2-year stack* |
120M unique monthly visitors to Walmart.com** |
Start selling on Walmart.com and tap into our ecosystem of omnichannel solutions designed to help support your success during the holidays and throughout the year.
Grow your holiday eCommerce sales with Walmart Marketplace
There’s no better time than the holidays to join Walmart Marketplace, one of the fastest-growing eCommerce platforms in the U.S. We made getting started with Walmart simple and easy, so you can offer your products to customers faster.
It takes only one minute to create your Walmart Marketplace account. From there, you can unlock access to Walmart Fulfillment Services and Walmart Connect.
ZERO
monthly or
setup fees
SIMPLE
3-step setup
process
INSTANT
access to strategic
programs upon
account creation
Find out how Walmart Marketplace solutions can help elevate your business
As a Marketplace seller you can help maximize your potential with programs like Walmart Fulfillment Services (WFS) and Walmart Connect.
Deliver an exceptional experience and leverage our world-class supply chain through WFS. Enroll to delight customers with fast delivery, easy returns, and great customer service.
Be discovered with the help of Walmart Connect. Accelerate your growth by turning browsers into shoppers with Sponsored Search ads.
Source: Q2 FY22 Earnings Transcript*
Before you begin, here are the minimum qualifications to join Walmart Marketplace:
- Business Tax ID(s) (SSN not accepted) or Business License Number
- Supporting documents that verify your Business Name and Address
- History of marketplace or eCommerce success
- Products that have GTIN/UPC GS1 Company Prefix Numbers
- Catalog that complies with Walmart Prohibited Products policy
- Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability
You’re in good company.
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Frequently Asked Questions
By joining Walmart Marketplace, one of the fastest-growing eCommerce platforms, you have the unique opportunity to reach nearly 120 million unique Walmart.com visitors each month (source: comScore) and to get access to innovative solutions that simplify the selling experience and help deliver growth at scale. As a Marketplace seller, you will have control over your business including inventory, retail pricing, fulfillment and customer care.
We are looking for relationships with reputable retailers and brands that provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment.
The first step to get started is to create your own Walmart Marketplace account. It takes just a few minutes! Learn more about next steps here.
Once you’ve created your Walmart Marketplace account, please complete the 3-step setup to begin onboarding.
Our competitive referral fee percentages vary by category.
There are no setup, subscription, or monthly fees. We simply deduct a reasonable referral fee once a sale occurs on our site. WFS storage and fulfillment fees and Walmart Connect cost-per-click advertising fees will apply if you select to leverage these solutions.
At this time, there are no minimum requirements. We recommend that you set up at least 50 items with continual inventory replenishment to see the full value and GMV growth we hope to build with you.
- Competitively priced products
- Product listings with high-quality images and compelling descriptions
- Items that meet the Walmart Marketplace guidelines for prohibited and restricted products
We ship items in standard Walmart-branded packaging.
At this time, we only fulfill items sold on Walmart.com.
- Price your items competitively
- Ensure high-quality item page content
- Provide enough inventory to meet customer demand
- Join the Walmart Sponsored Products program to increase item visibility on Walmart.com
No. At this time, we only ship orders to addresses within the United States.
Sponsored Search can help you increase visibility and sales of your products by displaying ads when customers are looking for products like yours. There are no monthly fees; you pay only when customers click your ad, which takes them to the product detail page where your offer is listed. Consider using Sponsored Search to help increase product visibility and sales.
Different types of placements are available:
-
- Sponsored Brands
- Premium placement: Send your brand and products to the top of relevant search results.
- Sponsored Products
- Search In-grid: Showcase your product on the first page of relevant search results.
- Product carousel: Highlight your product within relevant search results and on the item pages of similar products.
- Buy Box: Capture Walmart customers as they make their final purchase decision.
- Sponsored Brands
To start advertising with Sponsored Search, you will need to join Walmart Marketplace and complete the 3-step setup process. You’ll use your Seller Center credentials to access the Ad Center where you will setup and manage your campaigns.
- Product must be in stock
- Product must win the Buy Box
- Product can be any item type relevant to the search query
