Holiday 2022 Acquisition Landing Page


Ship with Walmart Fulfillment Services and advertise with Walmart Connect

Start selling on and tap into our ecosystem of omnichannel solutions designed to help support your success during the holidays and throughout the year.


Ship with Walmart Fulfillment Services and advertise with Walmart Connect

U.S. eCommerce
growth on a
2-year stack*
unique monthly
visitors to**

Start selling on and tap into our ecosystem of omnichannel solutions designed to help support your success during the holidays and throughout the year.

Grow your holiday eCommerce sales with Walmart Marketplace

There’s no better time than the holidays to join Walmart Marketplace, one of the fastest-growing eCommerce platforms in the U.S. We made getting started with Walmart simple and easy, so you can offer your products to customers faster.

It takes only one minute to create your Walmart Marketplace account. From there, you can unlock access to Walmart Fulfillment Services and Walmart Connect.


monthly or
setup fees


3-step setup


access to strategic
programs upon
account creation

Find out how Walmart Marketplace solutions can help elevate your business

As a Marketplace seller you can help maximize your potential with programs like Walmart Fulfillment Services (WFS) and Walmart Connect.

Deliver an exceptional experience and leverage our world-class supply chain through WFS. Enroll to delight customers with fast delivery, easy returns, and great customer service.

Be discovered with the help of Walmart Connect. Accelerate your growth by turning browsers into shoppers with Sponsored Search ads.

Before you begin, here are the minimum qualifications to join Walmart Marketplace:

  • Business Tax ID(s) (SSN not accepted) or Business License Number
  • Supporting documents that verify your Business Name and Address
  • History of marketplace or eCommerce success
  • Products that have GTIN/UPC GS1 Company Prefix Numbers
  • Catalog that complies with Walmart Prohibited Products policy
  • Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability

You’re in good company.

ACKTIFYTurner CobdenWe found 30 million new customers, and all we are seeing is continued growth for products that we’ve never sold before.
PACKABLERishu ThukralSimply fantastic support and thought leadership from WFS in helping set up and scale our WFS sales exponentially in a short amount of time. They’ve brought us analytical insights and logistics resources at the scale you’d expect from Walmart, but with the agility of a startup.
GOTRGLarry VelmanWe more than quadrupled the volume monthly. We saw terrific growth on Walmart Marketplace.
ONECALLBrian LackeyWe strive for perfection and efficiency on every transaction. Walmart’s ability to deliver in two days or less takes the standard to the next level. We value our relationship with Walmart Fulfillment Services and their ability to deliver within 2 days, creating a positive experience to a large customer base.
TOYNK TOYSDave MadochWe can get new products on Walmart Marketplace and the sales come faster than any other marketplace we are on.
BEST CHOICE PRODUCTSBrian SnappAs a long-time marketplace partner, the introduction of WFS proved to be the perfect solution for opening additional layers of sales opportunity on the Walmart platform. WFS, as a program, was easy to integrate and use allowing us to scale up quickly and efficiently during the peak Holiday shopping season.

Frequently Asked Questions

By joining Walmart Marketplace, one of the fastest-growing eCommerce platforms, you have the unique opportunity to reach nearly 120 million unique visitors each month (source: comScore) and to get access to innovative solutions that simplify the selling experience and help deliver growth at scale. As a Marketplace seller, you will have control over your business including inventory, retail pricing, fulfillment and customer care.

We are looking for relationships with reputable retailers and brands that provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment.

The first step to get started is to create your own Walmart Marketplace account. It takes just a few minutes! Learn more about next steps here.

Once you’ve created your Walmart Marketplace account, please complete the 3-step setup to begin onboarding.

Our competitive referral fee percentages vary by category.

There are no setup, subscription, or monthly fees. We simply deduct a reasonable referral fee once a sale occurs on our site. WFS storage and fulfillment fees and Walmart Connect cost-per-click advertising fees will apply if you select to leverage these solutions.

At this time, there are no minimum requirements. We recommend that you set up at least 50 items with continual inventory replenishment to see the full value and GMV growth we hope to build with you. 

  • Competitively priced products
  • Product listings with high-quality images and compelling descriptions
  • Items that meet the Walmart Marketplace guidelines for prohibited and restricted products

We ship items in standard Walmart-branded packaging. 

At this time, we only fulfill items sold on 

  • Price your items competitively
  • Ensure high-quality item page content
  • Provide enough inventory to meet customer demand
  • Join the Walmart Sponsored Products program to increase item visibility on

No. At this time, we only ship orders to addresses within the United States.

Sponsored Search can help you increase visibility and sales of your products by displaying ads when customers are looking for products like yours. There are no monthly fees; you pay only when customers click your ad, which takes them to the product detail page where your offer is listed. Consider using Sponsored Search to help increase product visibility and sales.

Different types of placements are available:

    • Sponsored Brands
      • Premium placement: Send your brand and products to the top of relevant search results.
    • Sponsored Products
      • Search In-grid: Showcase your product on the first page of relevant search results.
      • Product carousel: Highlight your product within relevant search results and on the item pages of similar products.
      • Buy Box: Capture Walmart customers as they make their final purchase decision.

To start advertising with Sponsored Search, you will need to join Walmart Marketplace and complete the 3-step setup process. You’ll use your Seller Center credentials to access the Ad Center where you will setup and manage your campaigns.

  • Product must be in stock
  • Product must win the Buy Box
  • Product can be any item type relevant to the search query

Start selling on to reach millions during the holidays.
Unlock strategic programs like Walmart Fulfillment Services and Walmart Connect instantly!

This site is registered on as a development site. Switch to a production site key to remove this banner.