You bring amazing electronics and video game products.
We bring millions of online shoppers.
Walmart.com has long been a popular shopping destination for best-in-class electronics and video game products. Our curated community of professional sellers who offer top-quality, authentic items only make it better–and we’re looking for more sellers like you.
Sell with confidence on the world’s most trusted marketplace and tap into an ecosystem of solutions that can help deliver growth at scale. Leverage national marketing campaigns and low-cost, reliable fulfillment services to help take your business to the next level.
120 million
monthly visitors*
Reach a new market
Unlock a new audience and gain repeat customers on Walmart.com and in our mobile app.
*Comscore Media Metrix, October 2020
Zero monthly
or setup fees
Enjoy a simple pricing structure
Everyday low prices for our customers. Reasonable referral fees for our sellers.
90% U.S. eCommerce growth
on a two-year stack*
Boost your sales
Be at the forefront of eCommerce on Walmart.com, where sellers, big and small, can scale and grow.
*Walmart Earnings, February 2022
Top reasons why customers shop for
electronics and video game products at Walmart
Quality, trustworthy products
Consistent shopping experience
Everyday low
prices and special
deals
Convenience to shop online, in-store, or via the Walmart app
Fast shipping and easy returns online and in-store
There’s never been a better time to join Walmart Marketplace.
But don’t just take our word for it
Electronics and Video Games Referral Fees
Enjoy a simple pricing structure with no setup, or monthly fees–pay for what you sell.*
| Product Category | Referral Fee Percentage |
|---|---|
| Camera & Photo | 8% |
| Cell Phones & Consumer Electronics | 8% |
| Electronics Accessories | 15% / 8%** |
| Personal Computers | 6% |
| Software & Computer Video Games | 15% |
| Video & DVD and Video Games | 15% |
| Video Game Consoles | 8% |
*Additional fees may apply for sellers utilizing other Marketplace solutions such as Walmart Sponsored Products or Walmart Fulfillment Services (WFS).
** 15% for the portion of the total sales price up to $100 / 8% for the portion of the total sales price greater than $100
Kickstart your journey on Walmart Marketplace
To get started and request to sell, you must meet the following standard requirements:
- History of marketplace or eCommerce success
- US Business Tax ID (EIN) and Form W-9
- GTIN/UPC GS1 Company Prefix Number
- Track-record of first-class customer service
- B2C US warehouse with shipping and returns capability, or fulfillment through Walmart Fulfillment Services
Everything you need to get started
 INTEGRATION SOLUTIONS |
 FAST & FREE SHIPPINGSell more when you offer free expedited shipping regionally or nationwide for any portion of your catalog. |
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 AFFORDABLE FULFILLMENTGrow your sales with Walmart Fulfillment Services (WFS), a low-cost fulfillment service can trust. |
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 SMART MARKETING |
DATA-DRIVEN INSIGHTS |
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INTEGRATION SOLUTIONS
Build your catalog, control inventory, and set prices using one of our convenient integration methods.
FAST & FREE SHIPPING
Sell more when you offer free expedited shipping regionally or nationwide for any portion of your catalog.
AFFORDABLE FULFILLMENT
Grow your sales with Walmart Fulfillment Services (WFS), a low-cost fulfillment service can trust.
SMART MARKETING
Help customers discover your products faster as they search and browse Walmart.com using Walmart Sponsored Products.
DATA-DRIVEN INSIGHTS
Get real-time sales performance data and personalized recommendations to help grow your business.
