Pinehurst Coins saw a major opportunity to scale on Walmart Marketplace—tapping into the platform’s millions of customers and expanding collectibles category.
But that growth came with a unique challenge: precious metal prices fluctuate constantly, often in real time. For Pinehurst Coins, that meant even a small delay in updating their listings could result in their prices being out of step with the market. And as their catalog grew, keeping all those listings accurate, competitive and visible became increasingly difficult.
To overcome this challenge and fully capitalize on Walmart Marketplace, Pinehurst Coins partnered with Feedonomics, a trusted solution provider. Together, they streamlined product data management and automated updates, making it easier to maintain accurate listings across thousands of SKUs.
The impact was immediate. Pinehurst Coins rapidly expanded its catalog on Walmart Marketplace, boosting visibility, improving conversions and driving up sales 70% year over year. Plus, what had once taken hours of daily oversight now ran with far less friction—saving more than 20 hours per week.
GOALS
Keep thousands of dynamically priced items accurate and up to date in real time
Simplify catalog expansion on Walmart Marketplace
Increase sales
The Strategic Breakdown
Smarter updates, stronger performance
With Feedonomics enabling near real-time updates, Pinehurst Coins was now able to keep pace with constantly fluctuating precious metals prices while expanding their assortment from about 4,500 to over 6,000 SKUs. The ability to scale while maintaining pricing precision allowed the company to reach more Walmart customers and then convert that reach into a 69% increase in GMV.
One system, less friction
By consolidating catalog management into a single source, Feedonomics was able to clean up and optimize product data across titles, descriptions and attributes, making listings more consistent and easier to manage. The result was a 33% larger catalog and a smoother, more scalable operation.
Less manual work, more strategic focus
With automation handling listing updates, Pinehurst Coins saved about four hours per day on platform management. This time savings freed the team to focus on higher-impact work rather than day-to-day maintenance.
Big Wins
+70%
YoY growth
+69%
GMV growth
+34%
YoY orders
+33%
product catalog size
+31%
YoY units sold*
*Data provided by Pinehurst Coins
Walmart helps us reach a broader audience. Feedonomics lets us integrate our systems and simplify product publishing, inventory, and order management
Tal Sneed ,
Vice President of eCommerce
Takeaways
Through their work with Walmart Marketplace and Feedonomics, Pinehurst Coins unlocked a scalable, efficient path to growth. Here’s what they learned:
- Optimized real-time catalog updates are critical in price-sensitive categories.
- Expanding catalog size and improving listing quality leads to stronger discoverability and performance.
- Centralized data management reduces complexity and accelerates execution.
- Automation frees up time for higher-impact tasks.
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